20.500.12556/DKUM-71793 Spletna promocija domačije pr`Vrhovc Online promotion of homestead pr`Vrhovc V diplomski nalogi smo se osredotočili na prenovo spletne promocije domačije pr`Vrhovc. Domačija je imela na spletu le spletno stran, ki je bila nespremenjena že od leta 2010 in narejena v HTML formatu. To pomeni, da je takratni izdelovalec vso kodo spletne strani verjetno spisal sam, njeno urejanje pa je bilo praktično nemogoče. Spletna stran je imela starinski in estetsko ne najlepši videz, njena vsebina je bila potrebna prenove, poleg tega pa nekatere funkcije na spletnem mestu sploh niso več delovale. Stranke na domačiji v večini za spletno stran niso vedele in so sem prihajale zaradi priporočila drugih. Naš cilj je bil, da uredimo spletno promocijo tako, da bo lastniku na čim lažji način omogočeno aktivno promoviranje domačije na spletu, kar pa bi lahko povečalo obisk na domačiji. Najprej smo se osredotočili na obstoječe stanje in skupaj z lastnikom domačije naredili smernice spletne promocije v prihodnje. S pomočjo odprtokodnega sistema za upravljanje spletnih vsebin Wordpress smo prenovili spletno mesto domačije in spletno promocijo razširili tudi na socialni omrežji Facebook in Instagram. Socialna omrežja smo povezali med seboj in tudi z novo spletno stranjo. Med izdelovanjem spletne strani smo se osredotočili predvsem na to, da bo spletna stran čim bolj prilagojena za pametne telefone, ki so danes glavni vir uporabnikov spleta. Po posvetu z lastnikom domačije smo posodobili tudi logotip domačije. In our graduation thesis we focused on a renovation of an online promotion of the homestead ˝pr`Vrhovc˝. The homestead only had a web site, which was unchanged since 2010 and was made in a HTML format. This means that the maker probably wrote all the codes of the website himself, and that its editing was practically impossible. The website had an old fashioned and aesthetically not the most beautiful look, its content needed renovations, and some of the features on the site did not work anymore. The majority of customers of the homestead did not know for the website, and they visited it because of others` recommendations. Our goal was to organize online promotion so that the owner would be able to promote the farm actively on the internet in as easy way as possible, which could increase the visit to the homestead. Firstly, we focused on the existing situation, and together with the owner, made the guidelines for online promotion in the future. With the help of the Open Source Content Management System, Wordpress, we redesigned the website and expanded web promotion to Facebook and Instagram social networks. We connected the social networks with each other and with the new website. During the creation of the website, we focused primarily on making the website as personalized as possible for smart phones, which are nowadays primary used devices for the internet users. After consultation with the owner of the farm, we also updated the homestead `s logo. Spletna promocija spletna stran socialna omrežja optimizacija spletne strani Online promotion Web page Social networks Website optimization true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2018-08-30 09:57:34 2018-09-17 14:12:13 2022-08-01 21:27:13 2019-07-11 18:54:42 2018 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 8052755 URN:SI:UM:DK:P5LH8UIQ VS_Stanonik_Zan_2018.pdf VS_Stanonik_Zan_2018.pdf 1 77832572341A4F16E79CDF20FEEE483E 2b57b8c08c95e17d80cb10ed4bc990a12d5683333f1cd8f25dea6b342df968ba 3e097cc8-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/c315e131-7928-48de-8200-2988254c464b https://dk.um.si/Dokument.php?lang=slv&id=128476 Fakulteta za organizacijske vede 0 0 0