20.500.12556/DKUM-71813 Oblikovanje embalaže živilskega izdelka "čokoladne praline" The design of packaging for food product "chocolate pralines" V tej magistrski nalogi bom predstavila tematiko, katera me »obremenjuje« že celotno moje življenje. Namreč, že od otroštva naprej se borim z močno alergijo na mleko in mlečne izdelke, zato sem prikrajšana do uživanja veliko vrst hrane in predvsem priboljškov, ki so navadno izdelani iz mleka in mlečnih sestavin. Nekatere raziskave, ki jih bom tudi predstavila v tej nalogi namreč predvidevajo, da bo v prihodnje meni podobnih ljudi čedalje več, ponudba alternativnih izdelkov pa je na tržišču trenutno slaba, oziroma so sami izdelki neprivlačni in manj mikavni, kot izdelki za uporabnike, ki tovrstnih zdravstvenih težav nimajo. Celotno zgodbo bom predstavila na način, kot da bi jaz ustanavljala podjetje, ki bi na tržišču predstavila tak izdelek, ki bi bil primeren takim »ekstremnim« uporabnikom in kaj dejansko bi pri tem bilo pomembno upoštevati. Predstavila bom pomembnost embalaže izdelka za samo prodajo le-tega in tudi opravila pogovorne intervjuje z uporabniki, ki imajo zaradi svojega prehranjevalnega stila, težave pri nakupovanju, predvsem čokoladam, alternativnih izdelkov. In this master's thesis, I will present a topic that is "burdening" me all my life. Namely, since childhood, I have been fighting with a strong allergy to milk and milk products, so I'm deprived of the use of many types of foods and, in particular, treats / sweets that are usually made from milk and milk ingredients. In this thesis I will also present some of the research, which is foreseeing that in the future, there will be even more people with problems like I’m having, but on the other hand, there is currently poor offer of this kind of alternative products, or the products themselves are unattractive or less attractive than products for users who don’t have any health problems. I will present the whole story in the way, as if I were setting up a company that would present such a product to the market, that would be suitable for such "extreme" users and what would actually be important to take into consideration regarding that. I will present the importance of the product packaging for the sale of this product, as well as make conversations in the way of conversation with users who have problems with shopping, especially chocolates and alternative products due to their eating and life style. Embalaža ekstremni uporabnik čokolada Packaging extreme user chocolate true true false N. Radi Slovenski jezik Angleški jezik Magistrsko delo/naloga 2018-08-30 18:02:21 2018-11-08 11:52:39 2022-08-01 21:28:45 2019-07-11 18:55:28 2018 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 366.48:663.915.3(043.2) 21874966 URN:SI:UM:DK:ZX2LEE2B MAG_Radi_Nina_2018.pdf MAG_Radi_Nina_2018.pdf 1 101E8A5E2305DD20C4BB678661FB1327 f71d664a15233cf87c361d2599379543b88d673efb0719986502d7570fa21923 79d3a8f1-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/2432f3c6-b760-4990-9505-ce8b8e24aeff https://dk.um.si/Dokument.php?lang=slv&id=131078 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0