20.500.12556/DKUM-71882 Navezava ponudbe botaničnega vrta univerze v mariboru s kulturno ponudbo mesta maribor in okolice Linking offer of the botanical garden of the university of maribor to the cultural tourism offer of the city of maribor and its surroundings Turizem je eden izmed rastočih gospodarskih sektorjev tako v Sloveniji kot drugod po svetu. Pri tem eno izmed ključnih turističnih zvrsti predstavlja kulturni turizem. Je oblika turizma, ki se osredotoča na spoznavanje in doživljanje kulturne ponudbe v destinaciji. Za vračanje obiskovalcev je treba graditi na njihovi pozitivni izkušnji, kar pripomore k razvoju zvestobe. V delu se bomo osredotočili na kulturno ponudbo v mestu Maribor z okolico, mariborsko destinacijsko kartico Maribor City Card ter ti skušali povezati na praktičnem primeru Botaničnega vrta Univerze v Mariboru. V njem zasledimo stalno razstavo rastlinskih vrst in občasne dogodke, povezane s kulturo. Z analizo rezultatov anketiranja smo ugotovili, da je poznavanje koncepta destinacijskih kartic slabo in da je premalo sodelovanja Botaničnega vrta Univerze v Mariboru z drugimi kulturnimi ustanovami v regiji. Tourism is currently one of the growing industries in both Slovenia and the rest of the world. One of the key parts tourism offer is cultural tourism, which focuses on learning and experiencing cultural offer in a destination. For repeating visits, it is necessary to build on tourists' positive experience, which contributes to the devepolpent of loyalty. We shall focus on the cultural offer of the city of Maribor and its surroundings, the destination loyalty card Maribor City Card and try to connect these on a practical example of the Botanical Garden of the University of Maribor. The botanical garden offers a pernament plant species exibition and occasional cultural events. By analyzing the results of the opinion poll, we found out that there was a poor knowledge of the destination cards concept and that there was insufficient cooperation between the Botanical Garden of the University of Maribor and other cultural institutions in the region. kulturni turizem destinacija zvestoba odjemalcev destinacijska kartica cultural tourism destination customer loyalty destination card true true false [D. Koter] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2018-09-03 11:02:29 2018-11-08 12:44:20 2022-08-01 21:41:05 2019-07-11 18:58:02 2018 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48 13156636 URN:SI:UM:DK:P3CSNGBG UN_Koter_Domen_2018.pdf UN_Koter_Domen_2018.pdf 1 CC5DC38740EC209139AB7F6A22A9116E 3d76a6748e7566c754aa42aafb39281506e1549a3a12150234dd30b7f6691e72 449d84df-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3dccf28c-9c8e-4587-8125-06b3d6c3a4c0 https://dk.um.si/Dokument.php?lang=slv&id=128837 Ekonomsko-poslovna fakulteta 0 0 0