20.500.12556/DKUM-72073 Osebni digitalni marketing na primeru mikro podjetja za prodajo avtomobilov Personal digital marketing: a case of a car sales micro company Diplomski projekt prikazuje osebni pristop v družbenih medijih v prodajnem procesu. V teoretičnem delu se osredotočamo na digitalni marketing ter na to, kako ga uspešno uvesti in izvajati. V okviru tega predstavim strategije digitalnega marketinga, kako jih zastaviti in kako formulirati. Družbeni mediji kot del digitalnega marketinga so predstavljeni v nadaljevanju. V praktičnem delu analiziram digitalne in družbene medije na primeru mikro podjetja Avto Profi d. o. o., in sicer marketinški proces in prisotnost družbenih medijev. Družbeni mediji imajo pomembno vlogo v digitalnem marketingu, medtem ko ostaja poudarek na razlikovanju med poslovnimi in privatnimi družbenimi omrežji zaposlenih. Ugotovitve raziskave lahko vplivajo na razvoj procesa digitalnega marketinga v mikro podjetjih in na pomen zasebnosti zaposlenih. The thesis elaborates on the personal input in social media in the selling process. In the theoretical part, we focus on digital marketing, how to successfully implement and practice it. In this context, we present the strategies of digital marketing and how to design it. The social media as a part of digital marketing are investigated furthermore. In the practical part, digital and social media strategies are analysed in a case of a small company, company Avto Profi d.o.o. The digital marketing processes and the social media participation are analysed. The social media role in digital marketing is strongly supported, while the emphasis remains on the separation of the personal and business social media use by the employees. The research results can have an impact on the development of digital marketing processes in small companies and on the value for the employees’ private lives. družbeni mediji digitalni marketing Avto Profi d. o. o. social media digital marketing Avto Profi d.o.o. true true false [T. Zebec] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2018-09-10 08:37:53 2024-01-15 11:45:58 2024-01-16 03:14:59 2019-07-11 19:05:08 2018 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.13:004 180961283 URN:SI:UM:DK:N4HZW8VR UN_Zebec_Tamara_2018.pdf UN_Zebec_Tamara_2018.pdf 1 E5A687F7D79B5BE6B8A1D5FD82E6EC27 8f0d49ab9319d2903e964cf60a453addb3b9f67a19403d6457790300fcfffaff 5d9d2484-7c10-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=129936 Ekonomsko-poslovna fakulteta 0 0 0