20.500.12556/DKUM-72082 Analiza značilnosti poslovnih pogajanj v Rusiji in na Japonskem The analysis of business negotiations' characteristics in Russia and Japan V današnjem času so že večinoma vsa velika podjetja postala globalna. V želji po širjenju na tuje trge je postalo neizogibno, da poslujemo z drugačnimi kulturami od naše. Slednje se med seboj tako razlikujejo, da se skoraj ne da primerjati dveh držav, ki bi bile kulturno popolnoma enake. Zato so tudi pogajanja med različnimi kulturami vedno bolj zahtevna od tistih v domačem okolju. Pogajalci, ki želijo nastopati na tujih trgih, se morajo zavedati, da obstajajo velike kulturne razlike med narodi, zato se morajo pozanimati in poučiti o njihovih značilnostih ter posebnostih in se jim znati prilagajati. V diplomskem projektu raziskujemo, kaj je kultura in pomen poznavanja te ob vstopanju na tuje nepoznane trge. Osredotočamo se na dve državi, Rusijo in Japonsko, in podrobneje analiziramo njuno kulturo, poslovno kulturo ter pogajalski slog. Nowadays almost all big companies are global companies which are wishing to expand to foreign markets and it became inevitable to conduct business with different cultures as ours. Cultures above the globe are so different that it’s almost impossible to compare two countries that would be completely culturally identical. This is the reason why negotiation between different cultures are more difficult than negotiation in local environment. Negotiators, that wants to operate on foreign markets, need to be aware of large cultural differences between nations and of course need to check and learn about their characteristics and specificities and also be able to adapt to them. In this diploma thesis we present what culture is and the importance of knowing it when entering foreign unknown markets. We focused on two countries, namely Russia and Japan, and analyzed in detail their culture, business culture and their negotiation style. mednarodno poslovanje kultura poslovna kultura poslovna pogajanja Rusija Japonska international business culture business culture business negotiations Russia Japan true true false [M. Medved] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2018-09-10 12:39:50 2018-11-29 12:06:52 2022-08-01 21:56:47 2019-07-11 19:05:31 2018 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.9 13196828 URN:SI:UM:DK:1MTZ6XQA VS_Medved_Martina_2018.pdf VS_Medved_Martina_2018.pdf 1 61609B42C000B6D6BFA6A0DB5B09F8F0 3a10554eb898d95d7622555500cfd87171b70f0d0e3bcd93495b12f6f7da59d3 4f585074-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/0157ec93-c461-4086-8ca5-d4faeccce9bf https://dk.um.si/Dokument.php?lang=slv&id=129326 Ekonomsko-poslovna fakulteta 0 0 0