20.500.12556/DKUM-72155 Proučitev izzivov pri revitalizaciji hipodroma Brege Challenge examination in revitalization of hippodrome Brege Diplomsko delo se nanaša na problematiko revitalizacije hipodroma Brege. Gre za proučitev izzivov, ki jih predstavlja revitalizacija hipodroma. Skozi celotno delo smo sledili ključnemu raziskovalnemu vprašanju, na podlagi katerega so zastavljena raziskovalna podvprašanja in hipoteze. Diplomsko delo je sestavljeno iz treh delov: teoretičnega, praktičnega in empiričnega. V teoretičnem delu so opredeljeni ključni pojmi, kot so turizem in športne prireditve, proučene značilnosti konjeniškega turizma in konjeniških prireditev ter predstavljeni primeri poslovanja podobnih hipodromov v Sloveniji skozi marketinški splet storitev. V praktičnem delu smo proučili konjeniški turizem na območju občine Krško in predstavili hipodrom Brege, opredelili ključne deležnike, ki sovplivajo na razvoj hipodroma Brege, ugotavljali, kakšni so pisni strateški načrti za nadaljnji razvoj, opredelili ključne ovire za razvoj in nadgradnjo prireditev na hipodromu Brege in predstavili potenciale razvoja hipodroma Brege v smeri poglobljene turistične ponudbe. Empirični del pa ugotavlja, kaj intervjuvanim ključnim deležnikom predstavlja hipodrom Brege in kakšni so njihovi načrti za njegov nadaljnji razvoj. Zajema tudi raziskavo tega, kaj prebivalcem občine Krško predstavlja hipodrom ter ali obstaja zanimanje za obnovo hipodroma Brege. The thesis discusses the issue of revitalising the hippodrome Brege. We study the challenges of revitalisation of the hippodrome. Through the entire thesis, we have followed the key research question, based on which we have prepared research sub-questions and hypotheses. The thesis consists of three parts: the theoretical, practical and empirical part. In the theoretical part, we have defined the key concepts, like tourism and sports events, studied the characteristics of equestrian tourism and equestrian events and presented examples of business activities of similar hippodromes in Slovenia through the marketing mix of services. In the practical part, we have studied the equestrian tourism in the area of the municipality of Krško and presented the hippodrome Brege. We have defined the stakeholders, which influence the development of the hippodrome Brege, and identified the written strategic plans for further development, defined the key obstacles for the development and upgrade of events at the hippodrome Brege and presented the potentials for the development of the hippodrome Brege in terms of a deepened tourist offer. In the empirical part, we have analysed the importance of the hippodrome Brege for stakeholders and their plans for its further development. We have also analysed the importance of the hippodrome Brege for the residents of the municipality of Krško and if there is any interest for the renovation of the hippodrome. turizem konjeništvo hipodrom revitalizacija tourism equestrianism hippodrome revitalization true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2018-09-12 17:17:10 2018-10-25 11:04:57 2022-08-01 22:02:18 2019-07-11 19:08:05 2018 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-52:798.2:725.826(497.4Brege)(043.2) 2048271443 URN:SI:UM:DK:SCZMMCRX VS_Leskovec_Amathea_2018.pdf VS_Leskovec_Amathea_2018.pdf 1 E01F052F6B036F9551FF4468A7D5E756 5207837ee2304e77cf49a8ad9e8292ede3511b6f8c59a0dfb980bb4cf150ec25 4ee381af-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e2a22141-18a1-4b1c-86c9-30bb06bdc70e https://dk.um.si/Dokument.php?lang=slv&id=129310 Fakulteta za turizem 0 0 0