20.500.12556/DKUM-72245 Poslovni načrt za zagon proizvodno-tehnološkega podjetja Chatedra diplomsko delo Business plan for start-up manufacturing company Chatedra Diplomsko delo predstavlja poslovni načrt start-up podjetja z nazivom »Cathedra«, katerega glavni produkt bo ergonomični pisarniški stol. Problematika diplomske naloge se navezuje na tri poglavitna področja, ki vplivajo na to ali bo »start-up« podjetje uspešno oz. v kolikšni meri. Uspeh je odvisen od kupcev produktov, konkurence in aktualnosti na trgu. Na podlagi študije je v diplomski nalogi predstavljena ocena prodaje produktov podjetja v naslednjih petih letih in graf aktualnosti ergonomskega pisarniškega pohištva v svetu. S pomočjo analize je izdelana študija trženja, ki podrobno predstavlja cenovno politiko podjetja, s katero si bo podjetje zagotovilo stalno rast in tako postalo eno vodilnih podjetij na področju ergonomskih produktov v Sloveniji. The diploma thesis represents a start-up business plan of a company named "Cathedra", where the main product will be an ergonomic office chair. The main issue of the diploma thesis relates to three main areas that influence whether the start-up company is or is not successful and to what extent. Success depends on buyers of products, competition and relevance on the market. Based on the study, the diploma thesis presents an assessment of the company's sales of its products over the next five years and a graph of relevance of the current ergonomic office furniture in the world. With the help of the analysis, a marketing study was prepared, detailing the price policy of the company, with which the company will ensure continuous growth and thus become one of the leading companies in the field of ergonomic products in Slovenia. poslovni načrt podjetje »Chatedra« ergonomski stol ergonomski produkti business plan “Chatedra” ergonomic chair ergonomic products true true false [J. Mlakar] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2018-09-17 09:35:55 2018-10-09 12:28:24 2022-08-01 22:10:50 2019-08-06 03:20:23 2018 0 Maribor 0 Maribor VIII, 37 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.511:339.13(043.2) 22265366 URN:SI:UM:DK:EQPWY4MN UN_Mlakar_Jan_2018.pdf UN_Mlakar_Jan_2018.pdf 1 94AC2F4945A4980D6905127902DD837D b47482ec7dcc4e85a2d021531a0dbcd211b7980e2aef0e1f728a3d6383cc834b 72a25963-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/01900ad4-5b3d-4a9f-861f-88f5ceed46eb https://dk.um.si/Dokument.php?lang=slv&id=130754 Fakulteta za strojništvo 0 0 0