20.500.12556/DKUM-72380 Contribution of web analytic tools to improve online business of companies Prispevek spletnih analitičnih orodij za izboljšanje spletnega poslovanje podjetij The goal of this master’s thesis was to explore online analytical tools and how they can contribute towards creating successful campaigns that will improve the online business of companies that use the online world as part of their operation. In the case study, the most important aspect of the campaign was using an innovative approach and new platforms and channels to target loyal, existing, new and potential guests of the resort. Smoothly introducing the new content created on the basis of the friendly and hospitable lasting relationships. The most important elements were surely content production, as well as segmented and well targeted campaigns. This combination helped to reach the defined goals. Cilj te magistrske naloge je bil raziskati analitična orodja na spletu in kako lahko ta prispevajo k ustvarjanju uspešnih kampanj, ki bodo izboljšale spletno poslovanje podjetij, ki splet uporabljajo kot del svojega delovanja. V raziskavi je bil najpomembnejši vidik kampanje uporaba inovativnega pristopa in novih platform ter kanalov, namenjenih stalnim, trenutnim, novim in potencialnim gostom letovišča. Naloga podaja nov pogled, ustvarjen na podlagi prijateljskih in gostoljubnih trajnih odnosov. Seveda so bili najpomembnejši elementi vsebinska proizvodnja ter segmentirane in dobro ciljane oglaševalske akcije. Ta kombinacija je pripomogla k doseganju opredeljenih ciljev. Google Analytics Google AdWords Google Tag Manager campaign marketing Google Analytics Google AdWords Google Tag Manager oglaševanje trženje true true false F. Aldić Angleški jezik Slovenski jezik Magistrsko delo/naloga 2018-09-21 15:10:20 2018-11-29 11:59:27 2022-08-01 22:32:01 2019-07-11 19:17:09 2018 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.774.6(043.2) 21986326 URN:SI:UM:DK:Q8BQU3A1 MAG_Aldic_Filip_2018.pdf MAG_Aldic_Filip_2018.pdf 1 90C6A469E8D66189E6BA956A3114B365 aa013f14f93192a367fca7d98f1eaa80fc0b9fe170dba2e0f208fbf09b6f74f3 5faae670-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/1d46fd4c-fadc-420b-bd76-4611e05ca2b4 https://dk.um.si/Dokument.php?lang=slv&id=130037 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0