20.500.12556/DKUM-72414 Vloga in pomen družbenih omrežij na spletu pri komuniciranju posebnih tekstilnih izdelkov The role and importance of social media in communication of special textiles Z razvojem tehnologije in z njo družbe marketing nenehno išče in razvija nove načine, kako prepričati potencialne kupce za nakup njihovih izdelkov in storitev. Zato je skozi različna obdobja marketing uporabljal različne metode komuniciranja, da bi s svojimi sporočili čim bolj optimalno dosegel svojo ciljno skupino. Tako je z razvojem radia začel komunicirati z radiem, z razvojem televizije s televizijo, pred tem z oglasi v časopisih, oglasnimi panoji in drugimi komunikacijskimi kanali. Z uvedbo družabnih omrežij pa je marketing začel uporabljati tudi ta, ki še vedno obstaja relativno nov pojem v marketingu. Osnovna tema diplomskega projekta je marketinško komuniciranje, zato diplomski projekt razloži njegov pomen, razišče namene in vrste komunikacijskih kanalov, nato pa se osredotoča na družabna omrežja, njihov pomen, vpliv na družbo in njihovo vedenje, vrste družabnih omrežij in razišče napoved uporabe v prihodnje. Celotni diplomski projekt je podkrepljen s projektom creUNI, ki je del projekta Po kreativni poti do znanja 2017 in praktično prikazuje uporabo družabnega omrežja Facebook za marketinške namene. Marketing constantly seeks new ways to persuade potential buyers to purchase their products and services in the conditions of the development of technology and society. Therefore, different ways of communications were implemented through the development of technologies in order to match their target group with their messages in the best way. Marketing started to use the radio with its development. Marketing started to use television with its development. Before that, marketing advertised in newspapers, on billboards, and through other communication channels. Marketing started to use social networks with the introduction of the social network. However, communication on social networks is still a relatively new concept in marketing. The main topic of the bachelor’s thesis is a marketing communication. Thus, the bachelor’s thesis explains its significance, possesses the purposes in different types of communication channels and it focuses on social networks: their significance, impacts on the society and its behaviours, different types of social networks, and the research of the use of social networks in the future. The bachelor’s thesis is supported by the screen project which is part of the Creation Instruction to Knowledge 2017. It shows the use of Faceable for marketing purposes practically. marketinško komuniciranje družbeno omrežje Facebook blagovna znamka. Keywords: marketing communications social network Facebook brand. true true false [Ž. Špile] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2018-09-24 13:22:08 2018-11-27 13:24:02 2022-08-01 22:34:28 2019-07-11 19:18:13 2018 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3 13190940 URN:SI:UM:DK:UNK2CKTY UN_Spile_Ziga_2018.pdf UN_Spile_Ziga_2018.pdf 1 6CDE7B9BBDA94BF905471811EA0CC710 a7802e818b74ab9e29c02cd6e891c750ca2453db3704c30e2c794a293a5e9c62 652f3dac-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f288a0f4-5451-4728-970c-9ee2942cfdbe https://dk.um.si/Dokument.php?lang=slv&id=130248 Ekonomsko-poslovna fakulteta 0 0 0