20.500.12556/DKUM-72457 Prisotnost videa na spletnih straneh opernih hiš Presence of video on the websites of opera houses Z rastjo in nadgradnjo uporabe spleta je prišlo do drastičnih sprememb na področju komuniciranja s ciljno publiko. Pojavile so se številne nove oblike izražanja in promocije na spletu, med njimi je vedno bolj prisoten in priljubljen video. Zaradi vpliva novih medijev na potrošniško vedenje so kulturne organizacije primorane spremeniti stare marketinške strategije in zaradi novega dojemanja in sprejemanja javnosti posegajo po novih oblikah komunikacije, vključno z videom. Diplomsko delo s pregledom uradnih spletnih strani, družabnega omrežja Facebook in YouTube kanalov šestih opernih hiš po svetu ugotavlja, da se operne hiše vedno bolj poslužujejo videa kot sredstva za promocijo. With the growth and upgrade of the internet usage, there have been drastic changes in the field of communication with the target audience. There are many new forms of expression and promotion on the web, including a growing presence and popularity of the video. Due to the influence of the new media on consumer behavior, cultural organizations are forced to change their old marketing strategies. As the perception of the audience is changed, the opera houses are obliged to use new forms of communication, including video. With an overview of official websites, social network Facebook and YouTube channels of six opera houses around the world, this thesis provides a conclusion that opera houses are increasingly using the video as a mean of promotion. video spletni marketing družabno omrežje operna hiša video web marketing social network opera house true true false M. Hinteregger Slovenski jezik Angleški jezik Diplomsko delo/naloga 2018-09-26 09:22:12 2018-11-07 15:04:02 2022-08-01 22:44:59 2019-07-11 19:19:33 2018 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.13:004.774(043.2) 21906966 URN:SI:UM:DK:RVENOMQZ UN_Hinteregger_Mojca_2018.pdf UN_Hinteregger_Mojca_2018.pdf 1 D46CE4D7F1B1CC27B2EEBE94071FB91A 6a2b9a3760acadcd702fe06dd06aba94511d0bfcdb1372731d99446f9363a760 66c0439f-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/b9230498-a85b-472a-aad4-a5475ad31b8d https://dk.um.si/Dokument.php?lang=slv&id=130309 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0