20.500.12556/DKUM-72609 Impact of fear of identity theft and perceived risk on online purchase intention Vpliv strahu pred krajo identitete in zaznavo tveganja na namero nakupa prek spleta Background and Purpose: Online activities are present in almost every aspect of people’s daily lives. Online purchases are also increasing each year and therefore it is important to investigate what influences online purchase intentions. Online purchase intentions are among everything else, influenced by the fear of identity theft and perceived risk. Design/Methodology/Approach: The online survey was conducted among 190 participants from Slovenia. The relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk and online purchase intention were investigated. Results: The research showed that the relations between the constructs of fear of financial losses, fear of reputational damage, perceived risk are positive and the relation between the constructs of perceived risk and online purchase intention were negative. All of the relations were statistically significant. Conclusion: Understanding the impact of fear of identity theft and perceived risk on online purchase intention can be helpful for online sellers, because with these findings they can manage this fear and perceived risk to increase online purchase intention and address the risks accordingly. Online sellers should therefore regard new findings from the field of online sales. If an online store wants to have success in sales, they should consider all sides of customers’ desires as well as their restraints. Ozadje in namen: Spletna aktivnosti so del skoraj vsakega vidika vsakodnevnega življenja ljudi. Prav tako se vsako leto povečujejo spletni nakupi, zaradi česar je pomembno proučevati, kaj vpliva na namero nakupa prek spleta. Na namere nakupa prek spleta med drugim vplivata tudi strah pred krajo identitete in zaznavo tveganja. Oblika/Metodologija/Pristop: Spletna raziskava je bila izvedena na vzorcu 190-ih udeležencih iz Slovenije. Povezavemed konstrukti strahu pred finančno izgubo, strahu pred izgubo ugleda, zaznavo tveganja in namero nakupa prek spleta so bile proučevane. Rezultati: Raziskava je pokazala, da so povezave med konstrukti strahu pred finančno izgubo, strahu pred izgubo ugleda in zaznavo tveganja pozitivne ter, da je povezava med konstruktoma zaznave tveganja in namero nakupa prek spleta negativna. Vse povezave so bile statistično značilne. Zaključek: Razumevanje vpliva strahu pred krajo identitete in zaznavo tveganja na namero nakupa prek spleta je lahko koristno za spletne prodajalce, saj lahko s temi ugotovitvami upravljajo ta strah in zaznavo tveganja za povečanje namere nakupa prek spleta in ustrezno obravnavajo tveganja. Spletni prodajalci morajo zato upoštevati nove ugotovitve s področja spletne prodaje. Če si spletna trgovina želi imeti uspešno prodajo, mora upoštevati tako želje uporabnikov kot njihove zadržke.. e-commerce fear of identity theft online purchase intention e-trgovanje strah pred krajo identitete namera nakupa prek spleta zaznava tveganja SEM true true true Angleški jezik Slovenski jezik Znanstveno delo 2018-10-10 11:34:00 2018-10-10 11:35:01 2025-10-02 12:59:46 2019-07-11 19:24:40 2018 0 0 str. 146-155 št. 2 Letn. 51 may 2018 0000-00-00 Zaloznikova Objavljeno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 1318-5454 658.8 610909 8026643 10.2478/orga-2018-0007 1318-5454 URN:SI:UM:DK:LLZFRWXO RAZ_Jordan_Gasper_2018.pdf RAZ_Jordan_Gasper_2018.pdf 1 43E8B5F67EDBB8EE89E23EA3345117BD e4af30aa6522da3d50a10624978957e407f1b6da072c79db78ca3ff3143f9bb5 750b5015-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/ab9524fa-b214-4243-a27c-295980fd5179 https://dk.um.si/Dokument.php?lang=slv&id=130847 https://content.sciendo.com/view/journals/orga/51/2/article-p146.xml 1 https://dk.um.si/Dokument.php?lang=slv&id=130846 Fakulteta za organizacijske vede Organizacija 0 0 0