20.500.12556/DKUM-72649 Upravljanje z gastronomsko ponudbo na destinaciji gastronomske regije Maribor, Pohorje, Dravska dolina in Kozjak Management of gastronomic offer at the destination of the gastronomy region Maribor, Pohorje, Dravska dolina and Kozjak Gastronomija je del doživetij številnih obiskovalcev v času njihovega obiska izbrane destinacije. Prav zato je tako pomemben element turistične ponudbe izbrane destinacije. Preko tradicionalne in avtentične kulinarike obiskovalec bolje spozna destinacijo ter se z njo tudi bolj neposredno poveže. V tem oziru pa je pomembno znati upravljati z gastronomsko destinacijo, kajti samo dosledno, premišljeno in trajnostno naravnano upravljanje destinacije je ključ za uspešnost le-te. V naši nalogi smo v začetnem teoretičnem delu predstavili aspekte managementa destinacije, gastronomije v turizmu in izbrano gastronomsko regijo Maribor, Pohorje, Dravska dolina ter Kozjak, v kateri smo s ponudniki izvedli t. i. polstrukturirane intervjuje. Preko pregleda strokovne literature, swot in benchmarking analize ter intervjujev s samimi ponudniki v gastronomski regiji, smo raziskali, kako oblikovati čim bolj uspešno ponudbo, ki jo želimo ponujati v obliki novih turističnih produktov v destinaciji. Na koncu pa smo izdelali inovativen in lasten turistični produkt, in sicer itinerar za gastronomsko turistično pot po izbrani gastronomski regiji. S potjo želimo spodbuditi obiskovalce k usmeritvi v lokalno in avtentično kulinariko, prav tako pa je to nov in inovativen produkt na destinaciji, ki je dodatek k ponudbi ter tako privablja obiskovalce na samo destinacijo. Gastronomy is a part of experience of many visitors when visiting a chosen destination. This is why it is such an important element of the tourist offer at the selected destination. Through the traditional and authentic culinary, the visitor gets to know the destination and can directly connect with it. In this regard it is also important to know how to manage a gastronomic destination, because only a consistent, thoughtful and sustainable management of the destination is the key for its success. In the initial theoretical part we presented the aspects of the destination management, the gastronomy in tourism and the selected gastronomic region of Maribor, Pohorje, Dravska valley and Kozjak. There we conducted semi structured interviews with the employees in tourism which work with gastronomy. Through a review of literature swot and benchmarking analyzes, and interviews with the people who work in tourism on the gastronomic region, we realized how to operate as effectively as possible with the offer that we want to provide in the form of a new tourist product at the destination. In the end we created our own tourist product, the itinerary for a gastronomic tourist route in the selected gastronomic region. With the route we want to encourage visitors to orient into local and authentic culinary. The route also stands as a new and innovative product at the destination, which is an addition to the curent offer, thus attracting visitors to the destination. gastronomija upravljanje z destinacijo gastronomska turistična pot avtentično gastronomska regija gastronomy destination management gastronomic tourist route authentic gastronomic region true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2018-10-11 10:01:08 2018-11-29 12:41:35 2022-08-01 22:56:53 2019-07-11 19:26:00 2018 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-42:641.5(043.2) 2048281171 URN:SI:UM:DK:H238ZDPJ UN_Pintaric_Laura_2018.pdf UN_Pintaric_Laura_2018.pdf 1 1AA486AC19A784434B86E048F40E72AC 1d19955d81e284c6f5f48b385275562d4dd924b03ce398417d862ce943ce1779 7794a48c-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/3614e1b6-dcb9-4c44-b292-172ec1c62da5 https://dk.um.si/Dokument.php?lang=slv&id=130992 Fakulteta za turizem 0 0 0