20.500.12556/DKUM-72738 Rast b2b segmenta poslovanja na internetu na primeru storitvenega podjetja Growth of b2b segment on web of a service compnay Danes so podjetja, ki ne rastejo dolgoročno, obsojena na propad ali životarjenje. Rast lahko podjetja dosegajo na različne načine in na različnih področjih njihovega poslovanja. Na primeru podjetja H.B.C. d.o.o. smo preučili zmožnost in pripravljenost podjetja na rast internetne prodaje pri B2B kupcih. Podjetje na spletu prodaja svoje izdelke, med drugim tudi svojim stalnim poslovnim partnerjem. Na le-teh želi podjetje graditi svojo nadaljnjo rast. Ocenjujejo namreč, da so stroški pridobitve novih strank in stroški, ki so potrebni za ohranitev že obstoječih strank, na tem segmentu najbolj smotrno porabljeni. V podjetju H.B.C. d.o.o. smo analizirali trenutno stanje in pripravljenost platforme za morebitno prihodnjo rast ter preučili strategije in taktike, ki jih podjetje trenutno uporablja za zagotavljanje te rasti. Ugotovljeno je bilo, da je podjetje na dobri poti, a kljub temu ima možnost za optimiziranje svojih akvizicijskih kanalov. Predlagali smo tudi nekaj specifičnih taktik, ki jih lahko podjetje nemudoma vpelje. Nowadays, companies that don't pursue growth, are doomed to fail in the long term. But the means how to achieve this growth can be different, as can the key business areas of the said growth. In the case of H.B.C. d.o.o. company, we examined the current state of affairs and how the foundations of the company's platform are prepared for the growth in the future. The company uses it's web shop to sell it's products, among others to it's constant business partners, which the company deemed to be best suitable to build it's growth upon them. The company deducted the costs of acquiring new long term business partners and also the costs of keeping the exisiting ones provide the best return on investment. In the case of H.B.C. d.o.o. we examined the company's current strategies and tactics, used to provide the growth. We concluded that the company is doing a good job, but still has room for improvement in specific areas of their marketing and acqusition funnel. We also suggested some new tactics or improvements of the existing ones, that the company can implement immidiately. rast internetna prodaja b2b prodaja H.B.C. d.o.o. spletni marketing SEO optimizacija akvizicija novih strank growth e-commerce sales b2b sales H.B.C. d.o.o. internet marketing SEO optimisation acquisition of new clients true true false [M. Horvat] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2018-10-29 19:03:06 2019-06-27 15:44:53 2022-08-01 23:03:23 2019-07-11 19:29:18 2018 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.4 13345564 URN:SI:UM:DK:T8WJSNBV UN_Horvat_Matej_2019.pdf UN_Horvat_Matej_2019.pdf 1 23F86308B283E04D7A41226BB18FE73F 6cd2889832ece6a97d5c9c1614d0457113e89322d4cdb8f1efd6e01700382095 aaa75bb3-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/2fcd1c13-d719-4ef6-a69b-3688499f9474 https://dk.um.si/Dokument.php?lang=slv&id=133489 Ekonomsko-poslovna fakulteta 0 0 0