20.500.12556/DKUM-72795 Mediji kot generatorji medijskih memov. Primer: Al Jazeera Balkans Media as a generators of media memes. Example: Al Jezeera Balkans Teorija memov, osnovnih enot kulturnega prenosa, izhaja iz ideje, da se kulturne informacije podedujejo v naših možganih, podobno kot biološke v naših telesih. Teorija medijskih memov temelji na prenosu medijskih idej na občinstvo. Namen naloge je bil raziskati, kako se v televizijskih vsebinah oblikujejo in širijo medijski memi, kako se prenašajo na gledalce ter kako na njihovo sprejemanje vpliva gledalčevo morebitno predhodno mnenje/stališče o tej temi. V raziskavi smo obravnavali poročanje Al Jazeere Balkans o obsodbi Radovana Karadžića. Z odprtim kodiranjem, kvalitativno in kvantitativno analizo rezultatov smo potrdili obstoj medijskih memov, ki so vgrajeni v poročanja, prav tako pa smo potrdili tudi obstoj matrice sorodnih memov, ki v naših možganih kot navidezno sito ne dovoljuje novim memom, različnim od njih, da bi se pri nas naselili oziroma podvojili. Naloga predstavlja medijske meme kot nov pristop v študijah občinstva in proučevanju medijskega učinkovanja na mikro ravni in je ena redkih, ki se ukvarja s proučevanjem medijskega mema. The theory of memes, the basic units of cultural transfer, derives from the idea that cultural information is inherited in our brains, similar as biological information in our bodies. The theory of media memes is based on the transmission of media ideas to the audience. The aim of this thesis was to investigate how television media form and spread media memes, how they are transmitted to viewers, and how their reception is influenced by the viewer's potential prior opinion / standpoint on the subject. In this study, Al Jazeera Balkans’ reports on the conviction of Radovan Karadžić were analyzed. By means of open coding, qualitative and quantitative analysis of the results, we confirmed the existence of media memes incorporated into reports. We also confirmed the existence of a matrix of related memes, which in our brains represents a virtual sieve that does not allow new memes, dissimilar to our own, to settle or replicate within us. This thesis presents media memes as a new approach in audience studies and the study of media effects at the micro level and is one of the few that deals with the study of media memes. memi medijski memi mempleks Al Jazeera Balkans memes media memes memeplex Al Jazeera Balkans true true false D. Petrevski Slovenski jezik Angleški jezik Magistrsko delo/naloga 2018-11-19 13:37:24 2018-12-11 11:28:33 2022-08-01 23:07:47 2019-07-11 19:31:31 2018 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 [608.7:659.3]:316.75(043.2) 21985302 URN:SI:UM:DK:DAMRQQKR MAG_Petrevski_Dragan_2018.pdf MAG_Petrevski_Dragan_2018.pdf 1 06B6FA41BA6BC09C67C6581454FCBC37 74376043122cfca1757a3c202238a6a354e221bcb547a84f8882be77c6f284b7 834b8722-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/aec1e389-8ce0-4ab6-81bc-b048f2d26ae9 https://dk.um.si/Dokument.php?lang=slv&id=131526 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0