20.500.12556/DKUM-73564 Konceptualni model merjenja uspešnosti digitalnega marketinga na izbranih digitalnih oglaševalskih kanalih The conceptual model of measuring performance of digital marketing on selected digital advertising channels Digitalni oglasi so vse privlačnejša orodja tržnega komuniciranja, ki na različne načine in na različnih lokacijah v digitalnem svetu dosegajo ciljno usmerjenost. Digitalno oglaševanje pa ne vključuje le iskanja ali prikazovanja oglasov, temveč tudi vse vrste tržnih komunikacij, ki se izvajajo z uporabo spleta ter mobilne tehnologije. Z uporabo digitalnega oglaševanja, ki med drugim omogoča hitro in enostavno distribucijo ter uporabo multimedijskih in dinamičnih vsebin ter njihov nadzor, lahko oglaševalci s potrošniki komunicirajo na povsem drugačen način. Digital advertisements are becoming increasingly more attractive as a means of market advertising, as they can reach target orientation in different ways and in different locations in a digital world. Digital advertising not only encompasses the search and the display of advertisements, but also all kinds of marketing communications which are carried out by means of internet and mobile technology. The use of digital advertising enables fast and simple distribution, as well as the use of multimedia and dynamic contents and their monitoring. This, in turn, enables the advertisers to communicate with the consumers in a whole new manner. digitalni marketing digitalno oglaševanje oglaševalski kanali Facebook Google Display digital marketing digital advertising advertising channels Facebook Google Display true true false [E. Roškar] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2019-05-14 21:35:57 2019-07-18 12:02:22 2022-08-02 00:53:26 2019-07-26 11:36:50 2019 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 2022-05-31 659.3 13355548 URN:SI:UM:DK:CC53EV1Q MAG_Roskar_Eva_2019.pdf MAG_Roskar_Eva_2019.pdf 1 044A957CBFD3978B767673DD11FDFDE6 73ac95b481956574931f2cf89744ccbaf8f4911dc9e19222d29619adbbc1890a b9b19ff7-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/85c57740-86c8-4fc7-b906-f08e4610783f https://dk.um.si/Dokument.php?lang=slv&id=134334 Ekonomsko-poslovna fakulteta 0 0 0