20.500.12556/DKUM-73619 Politični vpliv na imidž turistične destinacije primer Brazilije Political impact on tourist destination image the case of Brazil Preverjali smo, kateri dejavniki vplivajo na transfer imidža in do kod sega njihov vpliv. Skozi zgodovino smo poiskali motive za nastanek trenj znotraj Brazilije in kako se to prenaša na politični imidž. Raziskovali smo, kakšen vpliv imajo posamezni elementi in dejavniki političnega imidža na imidž turistične destinacije ter kako se to trenutno odraža. Preverili smo v kolikšni meri politična podoba države vpliva na imidž turistične destinacije in kako izboljšati imidž. Zanimalo nas je, kako dobro anketiranci poznajo Brazilijo in kakšno je splošno mnenje o tej državi. Brazilija je največja država v Južni Ameriki z neverjetnimi naravnimi danostmi in bogastvom, vendar v socialno-ekonomskem primežu. Stanje v državi se refleksira tudi na imidž turistične destinacije, pri čemer gre za transfer imidža med posameznimi dejavniki. Na podlagi naše raziskave ocenjujemo, da se negativni politični imidž odraža tudi na zaznavanje turistične identitete destinacije. We checked which factors influence the image transfer and how their impact goes. Throughout history, we have found motives for friction within Brazil and how this is transmitted to the political image. We investigated the impact of individual elements and factors of political image on the image of the tourist destination and how this is currently reflected. We have checked the extent to which the political image of the state affects the image of the tourist destination and how to improve the image. We were interested in how well respondents know Brazil and what is the general opinion about this country. Brazil is the largest country in South America with unbelievable natural resources and wealth, but in a socio-economic sphere. The situation in the country is also reflected on the image of the tourist destination, which is a transfer of image among individual factors. Based on our research, we estimate that the negative political image also reflects the perception of the tourist identity of the destination. Brazilija imidž turistične destinacije transfer imidža politični imidž. Brazil image of a tourist destination transfer of image political image. true true false Slovenski jezik Angleški jezik Magistrsko delo/naloga 2019-05-24 19:48:24 2019-08-22 13:03:15 2022-08-02 06:04:37 2019-08-23 03:44:43 2019 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 2048315475 URN:SI:UM:DK:BESMDMUA MAG_Dornik_Katarina_2019.pdf MAG_Dornik_Katarina_2019.pdf 1 D58D8A2350A4BEC4328534D3BC973BD1 6ed32a94ee2c5658aa3123d8fe4ad62e79f01f5e103946a3d68722f320c2ed1b b580d338-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/0bfe013d-e2d6-438d-bf26-fffdcf0348f4 https://dk.um.si/Dokument.php?lang=slv&id=134115 Fakulteta za turizem 0 0 0