20.500.12556/DKUM-73999 Etični vidiki spornega oglaševanja diplomsko delo Ethical aspect of controversial advertisement Vsestranska prisotnost oglaševanja v vsakdanjiku ljudi je z leti postala vse bolj intenzivna. K temu dosti prispeva spletna kultura, ki je oglaševanje naredila veliko bolj dostopno in razširjeno. Z razširjenostjo pa so nastopile tudi popolnoma nove etične dileme na tem področju. V tej nalogi smo pregledali, kaj je spornega na spornem oglaševanju in kakšne regulacije lahko najdemo, ki to omejujejo. Analizirali smo etično sporne oglase in nekatera spletna mesta, ki nudijo spletno oglaševanje, ter s pomočjo rezultatov prikazali etični okvir oglaševalske industrije. The vast presence of advertising in the everyday lives of people has become increasingly intense over the years. Much of this is contributed by the online culture, which has made advertising much more accessible and universally present. With the increase in presence there were also completely new ethical dilemmas in this area. Throughout this work we reviewed some of the controversial parts of ads and the regulations that are present to limit those controversies. We analyzed ethically disputable ads and some websites that offer online advertising. The results helped us in creating an ethical framework of the advertising industry. sporno oglaševanje etika regulacije controversial advertising ethics regulations true true false [Ž. Šef] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2019-07-16 11:28:33 2019-08-06 14:00:25 2022-08-03 03:06:38 2019-09-21 03:11:12 2019 0 Maribor 0 Maribor IX, 54 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1(043.2) 22594070 URN:SI:UM:DK:PQFTG0CP UN_Sef_Ziga_2019.pdf UN_Sef_Ziga_2019.pdf 1 9F46D8879910CD64782B702993270349 5bf2391ce1887350d1791b12e2a8e530681ca9026c7e01247a6f7c61fa93d385 cba21819-7c10-11eb-bb7a-00155d0001ca https://dk.um.si/Dokument.php?lang=slv&id=135377 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0