20.500.12556/DKUM-74097 Sistem nabave z raziskavo marketinškega spleta v podjetju Fortis Maribor, d.o.o. diplomsko delo Purchase system with marketing mix research in company Fortis Maribor, d.o.o. V diplomskem delu sem predstavil nabavno poslovanje in marketinški splet. Praktični del diplomske naloge sem opravil v sodelovanju s podjetjem Fortis Maribor, d. o. o. V praktičnem delu sem opisal sistem nabave v podjetju ter opravil ABC analizo in XYZ analizo za nabavljene materiale v preteklem letu. Dobljene rezultate sem ovrednotil in predlagal možne rešitve. Z opisanim marketinškim spletom podjetja sem opozoril na prednosti in slabosti, ki jih ima podjetje na tem področju. The diploma introduces the purchase business and the marketing mix. The empirical part of the diploma, describing the company’s purchase system and introducing the ABC and XYZ analysis for purchased materials within the last year, has been realized in cooperation with the company Fortis Maribor, d. o. o. After evaluating the data, possible solutions have been given. By describing the company’s marketing mix, the company’s advantages and weaknesses in the field of its purchase system have been pointed out. nabava marketinški splet ABC analiza XYZ analiza izdelek cena marketinške poti marketinško komuniciranje Fortis Maribor d. o. o. purchase marketing mix ABC analysis XYZ analysis product price place promotion Fortis Maribor d. o. o. true true false [J. Kozic] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2019-08-05 11:51:12 2019-09-03 11:54:10 2022-08-09 08:13:15 2019-12-10 07:59:27 2019 0 Maribor 0 Maribor VIII, 48 f. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.7/.8(043.2) 22830614 URN:SI:UM:DK:LH46OPYW UN_Kozic_Jernej_2019.pdf UN_Kozic_Jernej_2019.pdf 1 B21A9628373B0E75C32F82B4E815474A cdb787a847ddb6e7336c90bee41ca9f3c6d9a53bbf8ced6a930f9abdba6896c7 df3cae1c-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e08c0039-9d71-47c7-9cc5-d3ee25bdca36 https://dk.um.si/Dokument.php?lang=slv&id=136770 Fakulteta za strojništvo 0 0 0