20.500.12556/DKUM-74110 Prikrito oglaševanje v ameriških televizijskih serijah diplomsko delo Product Placement in American TV Shows Diplomska naloga obravnava problematiko prikritega oglaševanja v ameriških televizijskih serijah. O prikritem oglaševanju v serijah govorimo, kadar je določena znamka ali izdelek prikazan v seriji in naročnik za to plača. Zajeli bomo teme, kot sta zgodovina oglaševanja in vrste oglaševanja, definirali prikrito oglaševanje, zgodovino prikritega oglaševanja, obravnavali zakonodajo, ki je v veljavi v Sloveniji in Združenih državah Amerike, vrste prikritega oglaševanja in samoregulacijo oglaševanja. S fokusnimi skupinami bomo ugotovili, ali ima prikrito oglaševanje kakšen vpliv na gledalce, in analizirali dve akcijski seriji, da bi ugotovili, ali so kakšne podobnosti med njima in koliko prikritega oglaševanja vsebujeta. Graduation thesis deals with the problem of product placement in the American TV series. We talk about product placement when a certain brand or product are shown in the show, for which the brand pays. In this thesis we will cover many topics related to subject, like history of the advertising, types of advertising, we will define what product placement is, the history of product placement, we will also go through the law about product placement that is going on in Slovenia and in America, types of product placement and self-regulation of advertising. With the focus groups we will see if the product placement has any influence on viewers and we will also analyse two action television series, so that way we will be able to find out if there is any similarity between two of them and also how many product placement they include. prikrito oglaševanje serije oglaševanje Product Placement TV Series Advertising true true false [M. Glažar] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2019-08-06 17:13:06 2019-08-27 13:14:51 2022-08-09 08:14:25 2019-09-19 03:19:20 2019 0 Maribor 0 Maribor VII, 42 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.11:791.242(043.2) 22582550 URN:SI:UM:DK:FRUS1310 UN_Glazar_Metka_2019.pdf UN_Glazar_Metka_2019.pdf 1 798361941E874D4268D20536A1188F8A e6b7eb9ab4ca60edbdd43c5e8d8fb2e92529447d801c19ef7965ef6dcafb9583 cfb92beb-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/4fc692f3-a344-47ce-8c4e-06d6c8a9364d https://dk.um.si/Dokument.php?lang=slv&id=135645 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0