20.500.12556/DKUM-74179 Analiza digitalnih sistemov za takojšnje svetovanje strankam v spletnih trgovinah Analysis of digital systems for real time customer recommendation in online stores V diplomskem delu Analiza digitalnih sistemov za takojšnje svetovanje strankam v spletnih trgovinah smo raziskali tri različne skupine digitalnih sistemov, ki so sposobni v trenutku pomagati stranki pri odločitvi o nakupu, jih primerjali med sabo in posledično ugotovili, kateri izmed njih ima največji potencial na trgu. V prvem delu smo se osredotočili na potrebe in navade strank (odjemalcev) in na sisteme, ki so v Sloveniji dostopni. Izbrali smo tri kategorije, ki se v praksi pojavijo največkrat: - Komentarji uporabnikov - Pogovor »v živo« - Asistenti za navidezno pomerjanje izdelkov Za vsakega smo poiskali eden primer iz prakse, ga podrobneje preiskali in v drugem delu raziskave med seboj primerjali te sisteme. In the Diploma paper Analysis of digital systems for real time customer recommendation in online stores we have explored three different groups of digital systems that are able to help the customer with the decision whether to buy something or not. We compared them to each other and consequently find out which of them has the greatest potential in the market. In the first part, we focused on the needs and habits of customers and the systems available in Slovenia. We have selected three categories, which in practice appear most often: - Customer review - Live chat - Virtual fitting assistant For each of us we seek one example from practice, investigate it in a more detailed and compare these systems in the second part of the research. digitalni asistent asistenti za navidezno pomerjanje izdelkov komentarji uporabnikov pogovor v živo digitalno svetovanje strankam spletna trgovina digital assistant fitting assistant customer review live chat digital customer recommendation online store true true false [K. Vogrinc] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2019-08-14 22:42:49 2019-12-10 12:15:30 2022-08-09 08:22:35 2019-12-11 03:12:07 2019 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004 13488924 URN:SI:UM:DK:Y1IW02VH UN_Vogrinc_Kristjan_2019.pdf UN_Vogrinc_Kristjan_2019.pdf 1 6AAF0810B95E9ECB3BCEF612032F3005 6e213358ae0faf1a02bca1a63f9d2c2cf4e28ad1a886d2d495415f7065486d7b e779cced-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/9fc0b9f8-25ed-4787-b8c2-a149ca748805 https://dk.um.si/Dokument.php?lang=slv&id=137220 Ekonomsko-poslovna fakulteta 0 0 0