20.500.12556/DKUM-74486 Changes brought about by the Ultra Europe festival to the destination management and marketing of the city of Split masterʼs thesis Ultra Europe festival in z njim povezane spremembe v marketingu in menagementu mesta Split Nowadays, youth and event tourism are new specific types of tourism that have been given more attention in the academic literature. They are gaining in importance in the tourism industry in Croatia. This thesis aims to analyse the importance and impact that is brought by the Ultra Europe music festival to the city of Split, Croatia. The impact that is brought to a destination by a music festival is observed through three areas of analysis; (a) destination image, (b) creation of new products and services in a destination and (c) segmentation of visitors. Through these three dimensions, this thesis aims to see whether the “festivalisation” phenomena happened to the city of Split and how destination management and marketing stakeholders observe changes and use them for their business activities for the tourism market. Danes sta mladinski turizem in turizem prireditev specifični obliki turizma, ki se jima v strokovni literaturi posveča vedno več pozornosti. Vedno bolj pomembno vlogo imata tudi v hrvaškem turizmu. S to tezo bo analizirana pomembnost in vpliv festivala Ultra Europe na Split. Vpliv glasbenega festivala na to hrvaško mesto bo proučevan skozi: a) podobo turistične destinacije, b) ponudbo novih produktov in dejavnosti in c) členitev obiskovalcev. Skozi te segmente bo raziskano, ali se je v Splitu zgodil fenomen festivalizacije, kako nosilci interesov v menedžmentu in oglaševanju gledajo na te spremembe in kako jih uporabljajo v poslovnih procesih na področju turizma. podoba turistične destinacije mladinski turizem dogodkovni turizem oglaševanje menedžment festivalizacija destination image youth tourism event tourism marketing management festivalisation true true false L. Bartolec Angleški jezik Slovenski jezik Magistrsko delo/naloga 2019-08-29 08:57:53 2019-10-17 14:44:35 2025-12-16 09:27:43 2019-10-18 03:12:56 2019 0 Maribor 0 Maribor 50, 3 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-611-053.81(497.583 Split)(043.2) 2048330835 URN:SI:UM:DK:CRJA7VYT MAG_Bartolec_Leo_2019.pdf MAG_Bartolec_Leo_2019.pdf 1 D4920030BEEFC34FFD94A2DBB8A63808 bc8ea81c6f36ce92dc78ba633a49f10bdf63ed9f00f6022c8c91ab67e23579cc 0d84d7a4-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/da305630-560e-4b38-8e67-495e22a4e7ff https://dk.um.si/Dokument.php?lang=slv&id=138714 Fakulteta za turizem 0 0 0