20.500.12556/DKUM-74592 Uporaba globalne platforme za množično financiranje Kickstarter za lansiranje izdelka za športne aktivnosti v vodi imenovanega Skippy diplomsko delo Use of a global crowdfunding platform Kickstarter to launch a product for sporting activities in the water called Skippy V diplomskem delu bo predstavljeno množično financiranje kot optimalna alternativa zbiranja denarnih sredstev za posameznika na začetku podjetniške poti. Opisano bo delovanje najpopularnejše globalne platforme za množično financiranje Kickstarter ter pomen skupnosti in komunikacije za izvedbo uspešne kampanje. Prav tako bo predstavljena lastna izkušnja uporabe globalne platforme Kickstarter za lansiranje izdelka za športne aktivnosti v vodi, imenovanega Skippy, ter potrditev zanimivo postavljene teorije o delovanju globalne platforme. The diploma thesis will presenet crowdfunding as an optimal alternative to raising money for an individual at the beginning of their own entrepreneurial journey. It will describe the operation of the most popular global crowdfunding platform Kickstarter, as well as the importance of community and communication for a sucessful campaign. It will also showcase my own experience of using the global platfom Kickstarter to launch a product for water sports activities called Skippy and validate an interesting theory of how the global platform Kickstarter works. množično financiranje globalna platforma Kickstarter Skippy komuniciranje skupnost crowdfunding global platform Kickstarter Skippy communication community true true false [M. Hostnik] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2019-08-31 22:29:41 2019-09-23 11:31:25 2022-08-09 09:17:20 2020-02-02 03:10:26 2019 0 Maribor 0 Maribor VII, 47 f. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.14:330.14(043.2) 22983702 URN:SI:UM:DK:VPUNQXTG UN_Hostnik_Martin_2019.pdf UN_Hostnik_Martin_2019.pdf 1 3A03A07630E3A8EDA3ADE7A0C40E86E6 ad452d1adb45d863e73e7109200746c0dcd0ca2cf75e32403bcaeba93b7f4753 04eff674-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e9ce7988-82b8-4069-8085-4d73c49655e7 https://dk.um.si/Dokument.php?lang=slv&id=138419 Fakulteta za strojništvo 0 0 0