20.500.12556/DKUM-74646 Izdelava in optimizacija spletne strani za storitveno podjetje Service company's website development and optimization Danes podjetja brez svoje spletne strani težje dosežejo ciljne kupce kot podjetja, ki se predstavljajo tudi prek spleta. Dobro izdelana in optimizirana spletna stran privlači potencialne kupce, ki se zanimajo za storitev ali izdelek podjetja. V okviru diplomskega dela smo se odločili izdelati in optimizirati spletno stran za storitveno podjetje, ki te še ni imelo. Diplomska naloga opisuje proces izdelave spletne strani s programom Wordpress. Za izdelavo in nadaljnjo optimizacijo spletne strani smo uporabili različna orodja in vtičnike. S spremljanjem analitike spletne strani ugotavljamo učinkovitost optimizacije spletne strani. Za doseganje večje prepoznavnosti in boljše uvrstitve spletne strani smo ustvarili tudi profile na družbenih omrežjih. V prihodnosti bomo spletno stran še optimizirali in redno dodajali aktualno vsebino. Le tako lahko spletna stran uspešno konkurira drugim spletnim stranem. Contemporary companies without websites often have difficulties reaching their potential customers. A well designed and optimized website is a necessity for a modern company, which do not want to miss on potential customers interested in company’s product or service. In this diploma thesis, the project of creation and optimization of a website for a service company is presented. Wordpress software was used to build and optimize the website. In addition, different tools and plugins were used. By monitoring website analytics, the effectiveness of the website optimization was determined. Social network profiles were created to gain more visibility and better website ranging. In the future, the website will be regularly updated and optimized to enable a successful competition in the market for the company. spletna stran optimizacija spletne strani Wordpress vtičniki analiza Web site website optimization Wordpress Plugins Analytics true true false Slovenski jezik Angleški jezik Diplomsko delo/naloga 2019-09-03 11:02:26 2019-11-14 12:43:35 2022-08-09 09:21:52 2019-12-10 08:09:00 2019 0 Kranj 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 8145683 URN:SI:UM:DK:BCBRRB0K UN_Vengar_Rok_2019.pdf UN_Vengar_Rok_2019.pdf 1 A3DCC22E92726A37B389356D01D83179 1155a50542259a90d9506a15d92152a11c54bc266260ed597d914aa37d5c2078 e29d8d22-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/c0600021-c58c-438e-88ea-98bcee5a7094 https://dk.um.si/Dokument.php?lang=slv&id=136964 Fakulteta za organizacijske vede 0 0 0