20.500.12556/DKUM-74719 Načrt marketinškega komuniciranja v spletni prodajalni skyhill Marketing communication plan for web store skyhill V diplomskem projektu sem opisala teoretični del načrta marketinškega komunicranja, v praktičnem delu pa ga projecirala na podjetje Skyhill. V prvem delu teoretične dela smo predstavili šest korakov načrtov marketinškega komuniciranja in vsakega opisali. V drugem delu smo predstavili najpogostejša orodja marketinškega komuniciranja to so: oglaševanje, pospeševanje prodaje in odnosi z javnostjo. Z temi inštrumenti poskuša približati podjetje oz. izdelek ali storitev javnosti oziroma odjemalcem. V praktičnem delu smo predstavili novonastalo podjetje Skyhill, ki se ukvarja s prodajo otroških oblačil in obutev. Predstavili smo celotni marketinški načrt za podjetje. Prvotni cilj podjetja je, da doseže čim večjo prepoznavnost in pridobivanje zvestih kupcev, zato je celotni marketinški načrt prilagojen danim ciljem. Cilj diplomskega projekta je spoznati teoretične osnove o načrtu marketinškega komuniciranja in znanje prenesti na marketinško komuniciranje za podjetje Skyhill. Razložili smo, kako bi naše podjetje predstavili odjemalcem. In my diploma project I described the theoretical part of marketing communication plan, in my practical part I projected it in the Skyhill firm. In the first part of the theoretical plan we represent six steps of marketing communication plan and described each of them. In the second part we represented the most common tools of marketing communication, which are: advertising, increasing the sale and the relationship with public. With the instruments we try to close the firm or the product or the service to the public or the customer. In the practical part we represented the new initiated firm Skyhill, which deals with saling od kids clothing and footwear. We represented the whole marketing plan of the firm. The first aim is to reach the biggest recognition and getting loyal customers, so the whole marketing plan is accommodated to those aims. The aim of the diploma project is to create and recognize theoretical basis about marketing communication plan and to use the knowledge for the Skyhill firm. We explained, how to represent our firm to the costumers. marketinško komuniciranje pospeševanje prodaje oglaševanje odnosi z javnostjo Skyhill marketing communication speeding up the sale advertising relation to the public Skyhill true true false [Š. Sedevčič] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2019-09-04 17:29:29 2019-12-17 09:25:28 2022-08-09 09:27:29 2019-12-18 03:15:32 2019 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.3 13509660 URN:SI:UM:DK:RWD5HYGM UN_Sedevcic_Spela_2019.pdf UN_Sedevcic_Spela_2019.pdf 1 E9414897200D5F31748C1A333097547B f770fbd1ab33ee18ddf84d6519198a282ffb50900f8814d72395739827373b5c e5d01004-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e0bea467-dee8-458f-a91f-2dcd1957fab6 https://dk.um.si/Dokument.php?lang=slv&id=137118 Ekonomsko-poslovna fakulteta 0 0 0