20.500.12556/DKUM-75039 Analiza mami blogov v Sloveniji The Analysis of Mom Blogs in Slovenia V teoretičnem delu magistrske naloge smo opredelili materinstvo, predstavili družbeno opredeljene standarde dobrega materinstva in kaj se v zvezi z le-tem pričakuje od slovenskih mater. V nadaljevanju smo opredelili bloge in predstavili njihov zgodovinski pregled. Osredotočili smo se na mami bloge, jih opredelili, predstavili njihovo vsebino, predstavili mami bloge kot vidik socialne opore in kot možnost za preoblikovanje pojmovanja materinstva. Na koncu smo predstavili tudi komercialni vidik mami blogov. Namen naše naloge je bil predstaviti mami bloge v Sloveniji. Pri tem nas je zanimalo, kakšna populacija ustvarja mami bloge. Poleg tega nas je predvsem zanimalo, o katerih temah pišejo na svojih blogih in katere so tiste teme, ki so zastopane v največji meri. Zanimalo nas je, na kakšen način matere opisujejo svoje materinstvo. Proučevali smo tudi, v kolikšni meri so zastopane sponzorirane vsebine in katere vrste so izdelki oz. storitve, ki so sponzorirane v največji meri. Podatke za analizo smo pridobili s pomočjo kvalitativne in kvantitativne analize vsebine 40 mami blogov. Rezultati kvalitativne in kvantitativne analize so pokazali, da so na slovenskih blogih prisotne vsebine o družinskem življenju, čustvih, nasvetih, gospodinjskih opravilih, izkušnjah mater, izletih in potovanjih ter vsebine, ki so sponzorirane. V največji meri so prisotne vsebine, v katerih matere oglašujejo različne izdelke oz. storitve, opisujejo dogodke iz svojega vsakdanjega življenja, pojavljajo se zapisi, polni pozitivnih čustev, ter številni nasveti za bralce in priznanja, da je družinsko življenje z otroki pestro. V svojih zapisih matere prikazujejo realno družinsko življenje. Sponzorirane vsebine so prisotne na 40 % vseh analiziranih blogih, kar jih uvršča v vrh objavljenih vsebin. In the theoretical part of the thesis, we defined motherhood, presented social norms of good motherhood and what is in that regard expected from Slovenian mothers. Furthermore, we have identified the concept of blogs and outlined their historical overview. We focused on mommy blogs, defined them, presented their content, introduced mom blogs as an aspect of social support and as an opportunity to transform the whole concept of motherhood. Finally, we introduced the commercial aspect of mom blogs. The purpose of our thesis was to present mom blogs in Slovenia. We were particularly interested in topics they write about on their blog and which topics are most common. We were also interested in how mothers describe their motherhood. We also looked at the extent to which sponsored contents are represented and what types of products or services are the most highly sponsored. The data for analysis were obtained through qualitative and quantitative content analysis of 40 mom blogs. The results of the qualitative and quantitative analysis showed that Slovenian blogs contain topics about family life, emotions, advice, household chores, mothers' experiences, trips and travels, as well as sponsored content. The most frequent contents of mom blogs are: advertising various products or services, describing events from their everyday lives, notes filled with positive emotions, numerous tips for readers, and admissions that family life with children is colorful. In their blogs, mothers portray realistic family life. Sponsored content is present in 40% of all analyzed blogs, which places them at the top of published content. blogi mami blogi socialna opora dobra mati sponzorirane vsebine blogs mommy blogs social support good mother sponsored content true true false [A. Oprešnik] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2019-09-17 19:59:05 2019-10-23 14:43:21 2022-08-09 09:53:58 2019-12-10 08:18:37 2019 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.472:004.738.5:82-94 (043.2) 24830216 URN:SI:UM:DK:CAJC3GEU MAG_Opresnik_Andreja_2019.pdf MAG_Opresnik_Andreja_2019.pdf 1 17E92F75DB758E10CDB79D236C0B830A 3eefbbeb789476a55b301309670606ba4c890eac69595c8ecb75033acdf46651 fd987fb4-7c10-11eb-bb7a-00155d0001ca 20.500.12556/dkum/4454894d-e7d3-4a4c-bba4-ce0f287cadf2 https://dk.um.si/Dokument.php?lang=slv&id=138151 Filozofska fakulteta 0 0 0