20.500.12556/DKUM-75120 Organizacija in management v podjetju henkel slovenija d.o.o. Organization and management in the company henkel slovenia V diplomskem delu je predmet raziskovanja organizacija in vpliv organizacijske kulture na uspešnost podjetja. Organizacijska kultura je tisti dejavnik, ki je v podjetju najbolj neposredno povezan z vsemi dogodki, dejanji, okoljem podjetja in posamezniki v sistemu. V nadaljevanju sledi opredelitev pojma management in njegovih glavnih funkcij. Management je definiran kot usklajevanje, upoštevajoč spreminjanje okolja in drugih dejavnikov, tehnično razdeljenega dela, interesov, ciljev in drugih struktur v celoto, čemur sledi predstavitev podjetja Henkel Slovenija, opis organizacijske kulture in managementa v podjetju. Na koncu diplomskega dela je predstavljeno marketinško komuniciranje v izbranem podjetju. Cilj marketinškega komuniciranja je uspešno prenesti marketinško informacijo od ponudnika h kupcu. Sodobni svet je preplavljen z marketinškimi sporočili vseh vrst in zlahka prihaja do prenasičenosti, ko sporočila v obtoku presegajo maksimum in tako težje dosežejo svoj cilj. Diplomsko delo je razdeljeno na dva dela, in sicer na teoretični del in praktični del. V prvem delu smo opisali teorijo, v drugem, praktičnem delu, pa smo predstavili podjetje Henkel Slovenija in njegovo delovanje na področju organizacije, managementa ter marketinškega komuniciranja. The main aim of the thesis is the organization and the way organizational culture impacts the success of a company or organization. Organizational culture is the aspect of the company, which most directly affects all events, actions, environment and individuals inside the system. Further, the definition of management and its functions is presented. The management is defined as coordination, which takes into account the changes of the environment and other factors, technical distribution of labor, interests, goals and other structures, while regarding them as one meaningful unit. In addition, the company Henkel Slovenija is presented with a thorough description of its organizational culture and management. Last, but not least, the marketing communications in the company Henkel Slovenija are discussed with forethought. The main goal of marketing communications is to effectively transmit the marketing information from the provider to the buyer. The contemporary world is flooded with numerous types of marketing messages, which gradually triggers effortless saturation. Consequently, the final outcome is perceived as lowering the effectiveness of the marketing message itself. The thesis in question is divided into two parts; the theoretical and the empirical part. The theoretical part consists of an overview of several theoretical concepts, while the empirical part demonstrates Henkel Slovenija and its preeminent activities related to organization, management and marketing communications. Organizacija organizacijska kultura management marketinško komuniciranje Henkel Slovenija. Organization organizational culture management marketing communication Henkel Slovenija true true false [G. Frumen] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2019-09-23 13:58:44 2019-12-17 11:52:06 2022-08-09 10:00:02 2019-12-18 03:16:17 2019 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.7 13512476 URN:SI:UM:DK:UVA0F9CF UN_Frumen_Gregor_2019.pdf UN_Frumen_Gregor_2019.pdf 1 D1F60B12DEAA2A0D6B844BB8C080631A 9792df85e025c1c88bdcf3444c884a21aa2c9d70613680850a33e3b7e8421ad9 05376c95-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e5270d0a-58d2-4403-8ee3-d0663e10e180 https://dk.um.si/Dokument.php?lang=slv&id=138429 Ekonomsko-poslovna fakulteta 0 0 0