20.500.12556/DKUM-75151 Preference potencialnih odjemalcev do papirne embalaže z logotipom I Feel Slovenia Potential customer preferences for paper packaging with the logo I Feel Slovenia V diplomskem projektu obravnavamo problematiko sestavin marketinškega spleta na primeru izida nove linije izdelkov z logotipom I Feel Slovenia v podjetju Papirol d.o.o. V projektu na kratko predstavimo teorijo marketinškega spleta, ki nam pomaga pri analizi njegovih komponent (izdelka, cene in prostora) na konkretnem primeru izdelkov podjetja Papirol d.o.o. Za potrebe analize preferenc odjemalcev do embalaže z logotipom I Feel Slovenia smo sestavili krajši vprašalnik in ga poslali skupini potencialnih odjemalcev, ki sedaj v podjetju Papirol d.o.o. kupujejo embalažo brez logotipa. Analiza odgovorov je pokazala, da potencialni odjemalci v pričakovani meri kažejo zanimanje za nove izdelke in prav tako, da je podjetje dobro načrtovalo dimenzije ter pakiranje izdelkov in njihovo distribucijo. In this work we discuss the marketing mix that applies to the case of the new product line with the logo I Feel Slovenia in the company Papirol d.o.o. In the paper we briefly introduce the theory of the marketing mix, which guides us through the analysis of its components (product, price and place) in case of Papirol d.o.o. For the purposes of analyzing customer preferences for packaging with the I Feel Slovenia logo, we compiled a short questionnaire, which was sent to a group of current customers of Papirol d.o.o. who purchase packaging without any logo. The analysis of the answers showed that potential costumers show interest in the new products as well as that dimensions, packaging and product distribution were all well planned by the company. marketinški splet papirna embalaža nova linija izdelkov preference odjemalcev študija primera marketing mix paper packaging new product line customer preferences case study true true false [M. Zidarič] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2019-09-25 11:38:24 2020-11-13 10:53:52 2022-08-09 10:02:26 2020-11-19 03:15:43 2020 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 2022-10-30 658.8 37285635 URN:SI:UM:DK:0MWV2ZHT UN_Zidaric_Mojca_2020.pdf UN_Zidaric_Mojca_2020.pdf 1 EE7923AFC0D0AD89EFAC32C613027F97 a40787ebdc7fa1fbb467f500dc2f6b4e67c8592de1bf3ad6b5ee37732efee719 5901b71f-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f28806f1-a29d-414e-bcf1-5fea7f9d09e6 https://dk.um.si/Dokument.php?lang=slv&id=142721 Ekonomsko-poslovna fakulteta 0 0 0