20.500.12556/DKUM-75437 Vloga in pomen prireditev pri oblikovanju ugleda podjetja The role and importance of events in developing the reputation of company Magistrsko delo obravnava pomen ugleda za podjetje ter njegovo oblikovanje. Ugled je predstava ali slika o podjetju, ki ima pomemben ekonomski vpliv, saj velja za eno izmed ključnih konkurenčnih prednosti. Poleg tega v delu govorimo o pomenu in vlogi prireditev v marketingu. Prireditev kot del marketinškega komuniciranja ima številne prednosti pred ostalimi (standardnimi) marketinškimi pristopi. Poleg teoretičnih osnov o ugledu podjetja in prireditvah je predstavljena tudi empirična raziskava, kjer analiziramo povezavo med športno prireditvijo in ugledom slovenskega podjetja. The master's thesis deals with the importance of company’s reputation and its development. Reputation is visualization or image of a business that has significant economic impact as it is considered one of the key competitive advantages. In addition, the work discusses the importance and role of public events in marketing. An event as part of marketing communication has many advantages over other (standard) marketing approaches. In addition to theoretical bases on company reputation and events, an empirical study is presented to analyse the link between sport events and the reputation of a Slovenian company. ugled oblikovanje ugleda prireditev športna prireditev organizacija prireditve reputation reputation formation event sporting event organization of the event true true false [T. Markovinovič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2019-11-13 20:29:52 2020-04-06 11:21:28 2022-08-09 11:20:44 2020-04-07 03:11:01 2020 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.336.6:659.3 13624348 URN:SI:UM:DK:8EFKQXRP MAG_Markovinovic_Tjasa_2019.pdf MAG_Markovinovic_Tjasa_2019.pdf 1 C2F40DB3880EE6F8E8C4941EE80FA4A4 0f705ed317d9eab8ebf864c83986dfc670945b980276e1ba65280215beecea3b 29fe26b4-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/fd22acdf-ea0c-447e-a9a2-07d5c8961aa6 https://dk.um.si/Dokument.php?lang=slv&id=139914 Ekonomsko-poslovna fakulteta 0 0 0