20.500.12556/DKUM-75782 Informacijske strategije uvajanja družabnih omrežij Information strategies for introducing social media Dandanes je izredno pomembna vloga družabnih omrežij, saj so pomembna predvsem z komunikacijskega vidika za posameznike kot tudi podjetja. Hiter tempo življenja omogoča vse bolj pogosto uporabo družabnih omrežij, predvsem Facebooka. Družabna omrežja so spletna mesta, kjer si lahko uporabniki ustvarijo svoj lasten profil, preko katerega si ustvarijo spletno identiteto. Prav tako se lahko med sabo povezujejo, ohranjajo stike s prijatelji in poslovnimi partnerji. Uporabniki med sabo izmenjujejo sporočila, nasvete, mnenja, izkušnje ipd. Družabna omrežja veljajo za najbolj popularno spletno aktivnost, saj privabljajo vedno več ljudi. Zanimivost le teh je ponudba različnih storitev, objava videoposnetkov, fotografij, komunikacija, pisanje objav in sporočil ter mnenja. Popularnost družabnih omrežij narašča ne le med mlajšo populacijo temveč tudi med starejšo, česar se zavedajo tudi podjetja. Podjetja preko družabnih omrežij oglašujejo brezplačno in dosežejo tako mlajšo kot starejšo populacijo. Kot smo že prej omenili, da je med najbolj priljubljenimi družabnimi omrežji Facebook, se tudi zadnje čase po lestvici priljubljenosti gibljejo tudi družabno omrežje Instagram, Twitter in LinkedIn. Dandanes je izredno pomembna vloga sodobne informacijske tehnologije, sploh za podjetja, ki želijo ohraniti konkurenčni položaj na trgu. Konkurenca je eden izmed pomembnih dejavnikov na trgu, ki mu podjetja morajo biti kos, če se želijo obdržati na trgu. Prav zaradi tega morajo slediti trendom, digitalizirati poslovne procese in se znati prilagajati. Magistrsko delo lahko razdelimo na dva dela. Prvi del smo bolj posvetili teoretičnim opredelitvam družabnih omrežij, se seznanili z vrstami družabnih omrežij ter raziskali prednosti in slabosti. Predstavili smo različne primere družabnih omrežij in se spoznali z varnostjo družabnih omrežij pred vdori hekerjev. Predstavili smo tudi uporabnost družabnih omrežij v poslovnem okolju in opredelili digitalizacijo poslovnih procesov kakor tudi celoten potek digitalizacije. Drugi del magistrske naloge smo namenili postopku uvedbe družabnih omrežij in na primeru podjetja X predstavili uvedbo družabnih omrežij. Najprej smo na kratko opisali podjetje X, opredelili zahteve podjetja, izbrali družabna omrežja in jih uvedli v podjetje. Prav tako smo po korakih predstavili celoten potek oglaševanja preko družabnega omrežja Facebook. Nowadays, the role of social media is extremely important as they are especially important from the communication point of view for individuals as well as for businesses. The fast pace of life makes it increasingly possible to use social medias, especially Facebook. Social medias are websites where users can create their own profiles through which they create their online identity. They can also connect with each other, keep in touch with friends and business partners. Users can exchange messages, tips, opinions, experiences, and more. Social medias are considered to be the most popular online activity as they attract more and more people. The interesting thing about them is the offer of various services, posting videos, photos, communication, writing posts and messages as well as reviews. The popularity of social medias is increasing not only among the younger population but also among the elderly, which is also recognized by businesses. Businesses advertise for free through social medias and reach both the younger as well as the older population. As mentioned earlier, Facebook is one of the most popular social medias followed closely by Instagram, Twitter and LinkedIn which are quickly moving up the popularity chart. Today, the role of a modern information technology is of utmost importance, especially for companies wishing to maintain a competitive position in the market. Competition is one of the important factors on the market that companies need to be able to cope with in order to stay there. For this reason, they must follow trends, digitize business processes and be able to adapt. This master's thesis can be divided into two parts. The first part focuses on the theoretical definitions of social medias, learns about the types of social medias, and explores the pros and cons. We have presented various examples of social medias and got a closer look on the security of social medias against hackers. We also presented the usefulness of social medias in the business environment and defined the digitalization of business processes and the overall course of digitization. The second part of the master's thesis was devoted to the process of introducing social medias in an example of the case of company X. First, we briefly described company X, identified company’s requirements, selected social medias that would work for them, and implemented them in the company. We have also presented step by step the entire course of advertising through the social media Facebook. Družabna omrežja digitalizacija poslovnih procesov uvajanje družabnih omrežij uvedba družabnih omrežij na podjetju X. Social media digitization of business processes introducing social media introduction of social media on company X. true true false [T. Pondelak] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2020-02-03 14:12:46 2020-08-18 12:17:26 2022-08-09 11:45:32 2020-08-19 03:11:43 2020 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 004.738.5 25440259 URN:SI:UM:DK:UIEHQTEJ MAG_Pondelak_Teja_2020.pdf MAG_Pondelak_Teja_2020.pdf 1 B1368B8EBC139772EDDD5E66CF045040 8958512b962495345f1be76dc5e8739e38830d76fb9484dd6e92ba7545b5ae82 3f097c72-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6e0f534f-4bb4-4d78-b34c-7f2064212c48 https://dk.um.si/Dokument.php?lang=slv&id=140939 Ekonomsko-poslovna fakulteta 0 0 0