20.500.12556/DKUM-75861 Sodobne poti do mobilne banke na primeru bank NLB Klikin in SKB Moj@skb Modern paths to mobile bank using the examples of NLB Klikin and SKB Moj@skb mobile banks Sodobne tržne poti banke v današnjem času neizogibno zamenjujejo klasični, tradicionalni način poslovanja v bankah na bančnem okencu. Banke svojim komitentom pospešeno tržijo raznovrstne tržne poti do banke (elektronska banka, telefonska banka …), da bi se izognili nepotrebnim vrstam na bančnem okencu. Cilj bank je z mobilnim bančništvom znižati stroške tako komitentov kot bank samih in olajšati poslovanje. V času digitalizacije se za sodobne tržne poti odloča vse več uporabnikov predvsem mlajše generacije. Na slovenskem trgu je konkurenca bank velika. Poleg bank samih so tudi Pošta Slovenije in druga prodajna mesta pooblaščena za izvajanje plačil položnic na blagajnah. Sodobne tržne poti, predvsem mobilno bančništvo, so prihodnost, ki se neprenehoma razvija. Banke se zavedajo, da se morajo prilagoditi tehnologiji in se odzvati na vsako spremembo na trgu. V prvem delu diplomskega dela smo na kratko predstavili mobilno bančništvo in mobilno poslovanje. V nadaljevanju naloge smo se osredotočili predvsem na slovenski trg sodobnih poti in podrobneje predstavili mobilno banko NLB KLIKIN in SKB MOJ@SKB ter v zaključku naloge opravili primerjalno analizo mobilnih bank KLIKIN in MOJ@SKB. Nowadays, modern banking channels are inevitably replacing the conventional, traditional way of branch, in-person, face-to-face banking. Banks have accelerated their marketing strategies, enticing their customers with an array of modern banking channels (electronic banking, telephone banking, …), in order to decrease queuing at a branch. The goal of banks is to reduce the costs of both customers and banks themselves through mobile banking and to facilitate operations. In this age of digitalization, more and more users, especially the younger generation, are opting for modern banking channels. Competition in the banking sector is stiff on the Slovenian market. In addition to the banks, the national post Pošta Slovenije and other outlets are authorized to execute payment orders. Modern banking channels, especially mobile banking, are a constantly evolving future. Banks are aware that they need to adapt to technology and respond to any change in the market. In the first part of the diploma thesis we briefly introduced mobile banking and mobile business. In continuation we focused primarily on modern banking channels in the Slovenian market and presented in more detail the mobile bank NLB KLIKIN and MOJ@SKB. We concluded the thesis with a comparative analysis of the mobile banks KLIKIN and MOJ@SKB. Nova Ljubljanska banka SKB banka mobilno poslovanje mobilna banka mobilno bančništvo sodobne tržne poti. Nova Ljubljanska banka SKB banka mobile business mobile bank mobile banking modern banking channels. true true false [D. Ćosić] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2020-02-20 23:49:22 2020-06-24 14:10:35 2022-08-09 11:50:42 2020-06-25 03:11:51 2020 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 336.71 20711171 URN:SI:UM:DK:2B3A0AVS VS_Cosic_Danijel_2020.pdf VS_Cosic_Danijel_2020.pdf 1 05B711571A5E3413492D1FF62F0B3499 365eb7b125c98eb6724bee3c1a533446b2a9a80cfc47e4824bd4bdf9c3530680 4bccb5e4-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/9708b894-bbd2-4c27-be29-fb78ca8357d3 https://dk.um.si/Dokument.php?lang=slv&id=141855 Ekonomsko-poslovna fakulteta 0 0 0