20.500.12556/DKUM-76132 Vpliv socialnih omrežij na delovanje organizacij The impact of social networks on working of organizations V nalogi raziskujemo vpliv, ki ga imajo socialna omrežja na delovanje organizacij. Skozi definicijo razmejujemo med družabnimi in družbenimi omrežji ter se osredotočamo na spletna socialna omrežja, tipe njihove pojavnosti ter pomen, ki ga imajo za družbo. Fenomen spletnih socialnih omrežij prikazujemo z opisom njihovega razvoja v svetu in v Sloveniji. Posebno pozornost pa posvečamo pomenu uporabe spletnih socialnih omrežij v organizacijah. Zanimajo nas predvsem obseg in področja uporabe ter razlogi, ki so globalno uporabo spletnih socialnih omrežij vnesli v delovanje organizacij. V nalogi prikazujemo pozitivne vplive, ki jih imajo spletna socialna omrežja na delovanje neke organizacije, kot so interaktivnost, neodvisnost od lokacije in časa ter globalni doseg informacij, številne možnosti interakcije z uporabniki, ciljno oglaševanje, nizki stroški ter upravljanje z oglaševalsko akcijo v realnem času. Opredelimo pa tudi negativne vplive spletnih socialnih omrežij na delovanje oganizacije. Poseben poudarek namenjamo verigam socialnega vpliva in virusnem komuniciranju ter odzivnosti in kadrovski uposobljenosti organizacije. Predstavimo tudi rešitve, ki tveganja negativnih vplivov lahko omejijo ali jih celo izničijo. The research is focused on the impact that social networks have on the functioning of organizations. By definition, we distinguish between diferent terms of social networks and focus on online social networks, the types of their occurrence and the importance they have for society. We present the phenomenon of online social networks with a description of their development in the world and in Slovenia. Particular attention is paid to the importance of using online social networks in organizations. We are particularly interested in the scope and fields of application and in reasons that have made the global use of online social networks a reality for organizations. We present the positive impacts that online social networks have on the performance of an organization. We also suggest solutions that can limit or even eliminate the risks of negative impacts. effects that online social networks have on an organization's performance, such as interactivity, location and time independence, and global reach of information, numerous user interaction options, targeted advertising, low cost, and real-time campaign management. We also identify the negative impacts of online social networks on the functioning of the organization. Particular emphasis is placed on social impact chains and viral communication, as well as the organization's responsiveness and human resources. We also suggest solutions that can limit or even eliminate the risks of negative impacts. socialna omrežja organizacija stranke poslovanje organizacije vplivi spletnih socialnih omrežij social networks organization clients operations of organization impact of social networks true true false [T. Petrič] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2020-04-19 11:56:18 2020-11-16 14:36:11 2022-08-09 12:08:48 2020-11-19 03:16:17 2020 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005 37648387 URN:SI:UM:DK:TS6DMONS UN_Petric_Thomas_2020.pdf UN_Petric_Thomas_2020.pdf 1 8A988145AA989CF7B553707B8BEFF206 6ec42aeb5ae7f3b44e965dd9ba0779b4cc41e9289e28001ae10eca6a7bb61044 6640dcef-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/00ab55a3-0ec6-4d25-bd18-8d0a1e6f2400 https://dk.um.si/Dokument.php?lang=slv&id=143476 Ekonomsko-poslovna fakulteta 0 0 0