20.500.12556/DKUM-76468 Vlog - video spletni dnevnik in njegova uporaba v podjetniškem oglaševanju diplomsko delo Vlog - video blog and its use in corporate advertising Namen diplomskega dela je predstaviti način komuniciranja preko video vsebin. Naziv komuniciranja je vlog oziroma video spletni dnevnik. Poudarek je predvsem v oglaševanju podjetij, izdelkov ali storitev preko video vsebin oziroma video dnevnikov. V delu je predstavljena njegova zgodovina, nastanek in razvoj ter tudi predstavitev razlik med blog in vlog kanalom. Predstavljeni so tudi primeri dobre prakse oglaševanja. Delo vključuje tudi analizo rezultatov javnomnenjske raziskave med uporabniki. The purpose of this diploma is to present a way of communicating through video content. The name of the communication is video blog. The emphasis is primarily on advertising businesses, products or services through video content or video logs. The work presents its history, emergence and development, as well as presenting the differences between a blog and a vlog. Examples of good advertising practices are also presented. The task also includes analyzing the results of a public opinion survey among users. VLOG BLOG spletni marketing spletno oglaševanje VLOG BLOG web marketing web advertising true true false [S. Koren] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2020-05-28 20:44:07 2021-01-05 08:49:36 2022-08-09 13:35:54 2021-01-07 03:13:01 2020 0 Maribor 0 Maribor IX, 55 f. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.13:004.7746(043.2) 45282051 URN:SI:UM:DK:XQSWCZNH VS_Koren_Simon_2020.pdf VS_Koren_Simon_2020.pdf 1 14A229DCDB6CBEC6E641038E144620EC b49a570090f8999e9dc216624bd2c911ecbb5e20b8e21b0829f530d8c51e3bf4 c74c900a-7c07-11eb-bb7a-00155d0001ca 20.500.12556/dkum/bf7bb3cf-2120-4b41-a10e-e5f12307fed8 https://dk.um.si/Dokument.php?lang=slv&id=148317 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0