20.500.12556/DKUM-76822 Poreklo in oglaševanje kot odločevalca nakupa - primer slovenskih proizvajalcev meje dopustnosti medijskega poročanja The origin and advertising as a purchasing decision maker - case of slovenian manufacturers Potrošnik je vsakodnevno vzpodbujen k nakupovanju izdelkov slovenskega porekla in v magistrski nalogi smo preverili, kako močan odločevalec nakupa je poreklo izdelka med potrošniki. Ugotovili smo tudi, da so promocijske akcije v večini primerov namenjene živilskim proizvodom. S pomočjo analize profilov na družbenem omrežju Facebook smo preverili, kako vešča so podjetja, ki izdelujejo izdelke slovenskega porekla, pri uporabi digitalnega marketinga za promocijo lastnih izdelkov. Spletne trgovine so nam načeloma dobro poznane, spletne tržnice, ki so v bistvu nekoliko drugačna oblika spletnih trgovin, pa nekoliko manj. V magistrski nalogi predstavljamo zamisel o spletni tržnici, ki omogoča prodajo izdelkov slovenskega porekla na enem mestu. In our country, consumers are constantly encouraged to look for Slovenian products. In this master thesis, we have checked how strong a decision maker the origin of a product is and how the origin affects our shopping habits. We have found out that discount prices mostly refer to food products and that the origin of products is very important for consumers when they buy food. We have also looked into the activities of Slovenian small businesses, which create and produce items for Slovenian market only. Web shops are widely used among buyers, but marketplaces are less popular. In these master theses, we have focused on the difference between a web shop and online marketplace. digitalni marketing poreklo spletna trgovina spletna tržnica odločevalec nakupa digital marketing origin of product web shop online marketplace shopping habits true true false [Ž. Domadenik] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2020-07-10 10:58:48 2020-11-04 09:45:17 2022-08-09 14:00:27 2020-11-19 03:18:26 2020 0 Maribor 0 Maribor VIII, 66 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.11:004.77(043.2) 36667907 URN:SI:UM:DK:CLXYKWKZ MAG_Domadenik_Ziga_2020.pdf MAG_Domadenik_Ziga_2020.pdf 1 3A3013E55090074680DD427B1B0C8689 d8b9fecef8b28e56c059231d42f424224c4742d5243aa1d33f2060e7ec078e82 66e0739f-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e7599d7b-7094-4d60-9f98-17caa907ca36 https://dk.um.si/Dokument.php?lang=slv&id=143494 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0