20.500.12556/DKUM-76925 Proučitev aspektov apiturizma in oblikovanje turističnih produktov – vodenih doživetij za prepoznane ciljne skupine turistov Research of apitourism concepts and designing of tourism products - guided experiences for specific target groups of tourists Apiturizem je oblika turizma, ki temelji na čebelarstvu in čebelarski dediščini. Kot razmeroma nova oblika se je apiturizem hitro razširil po Sloveniji in tudi širše. Ta oblika turizma je čedalje bolj popularna, saj sledi modernim trendom v turizmu, ki narekujejo, da morajo biti doživetja trajnostna, atraktivna, butična in morajo pripovedovati zgodbo. Zgodba čebelarstva je v Sloveniji zanimiva predvsem zaradi njegove bogate kulturne dediščine in kranjske sivke, kar daje Sloveniji možnost, da postane na področju apiturizma vodilna svetovna destinacija. Z raziskavo smo proučili vse aspekte apiturizma od ponudbe, segmentov turistov, njihovih motivov, odnosa lokalnih čebelarjev do zadovoljstva turistov, ki so apidoživetja že obiskali. Pridobili smo veliko koristnih podatkov, ki nam dajejo globlji vpogled v apiturizem, hkrati pa služijo kot osnova za oblikovanje turističnih produktov. S poznavanjem vseh omenjenih aspektov apiturizma imamo možnost ponudbo apidoživetij nadgrajevati in dopolnjevati tam, kjer je to najbolj potrebno, da izpolnimo poslanstvo apiturizma – ozaveščanje. Apitourism is a form of tourism, based on beekeping and its heritage. Since it is a rather new form of tourism, it has quickly spreaded through Slovenia and wider and is still gaining popularity, because it follows modern trends in tourism: experiences must be sustainable, attractive, boutique and they must tell a story. The story of beekeeping in Slovenia is especially interesting due to its rich cultural heritage and the Carniolan bee, which is an opportunity for Slovenia to become the leading apitourism destination in the world. We have conducted a research, where we explored different aspects of apitourism, such as supply, target groups of visitors, their motives, the attitude of local beekeepers towards apitourism and finally, the satisfaction of those, who have already took part in an api-experience. We gathered plenty of useful data, which provide a deeper look into the apitourism branch and serve as a base for designing apitourism products.By knowing all of the mentioned aspects of apitourism, we will be able to upgrade and improve the api-experiences where it is most needed and therefore fullfill the main goal of apitourism – to raise awareness. turizem čebelarstvo apiturizem trajnostni razvoj turizma turizem na podeželju tourism beekeeping apitourism sustainable development of tourism rural tourism true true false [S. Kancler] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2020-07-30 13:31:06 2020-11-20 10:22:13 2022-08-09 14:08:06 2020-11-21 03:26:51 2020 0 Brežice 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-6:638.16/.17(497.4)(043.2) 38499587 URN:SI:UM:DK:V9GNFVC5 UN_Kancler_Sasa_2020.pdf UN_Kancler_Sasa_2020.pdf 1 D1E2A9B3A9350B080F3EDA8CB3676D33 10a0bad5a23c9a35d7551c5c9d327d277a4891a4838aa4022bfa13360606119e 71f8a000-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/2a365286-a4da-496e-9bf2-4c3bd5bf812e https://dk.um.si/Dokument.php?lang=slv&id=144096 Fakulteta za turizem 0 0 0