20.500.12556/DKUM-76999 Logistične storitve podjetja go - opti Logistic services company go - opti Danes imamo na voljo številne možnosti prevoza, med katerimi so nizkocenovni prevozi močno razširjeni v turistični industriji. Eden izmed tovrstnih ponudnikov je tudi podjetje GoOpti, ki se ukvarja s prevozništvom. V tem diplomskem delu sem preučil področje prevozništva in obstoj različnih prevoznih sredstev ter njihove prednosti in pomanjkljivosti. V drugem delu naloge pa podrobneje predstavim enega od ponudnikov prevoznih storitev, podjetje GoOpti, razloge za njihov uspeh, izzive ter splošne elemente, ki vplivajo na uspeh in konkurenčnost tovrstnega nizkocenovnega prevoznika. Osredotočim se tudi na njihov poslovni model ter preverim, kateri so glavni elementi modela nizkocenovnega prevozništva ter v luči trenutne krize zaradi koronavirusa poskušam osvetliti še element tovrstne grožnje ter ukrepe podjetja v izogib izgubi poslovanja in prihodkov zaradi krize. Nowadays there are a number of transport options available, among which the low-cost transport is widely spread in the tourism industry. One of such providers is also the transport company GoOpti. In this final thesis I analysed transport and the existence of different means of transport, and its advantages and disadvantages. In the second part of the thesis I present one of the transport service providers in more detail, the company GoOpti, the reasons for their success, challenges and general elements that affect the success and competitiveness of this low-cost carrier. I also focus on their business model and check what are the main elements of the low-cost transport model, and in light of the current coronavirus crisis I try to shed attention on the element of such threat and the company's measures to avoid loosing business and revenues due to the crisis. promet prevozništvo nizkocenovni poslovni model konkurenčnost transport transportation low cost business model competitiveness true true false [M. Mazgan] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2020-08-08 18:32:45 2020-11-24 11:58:01 2022-08-09 14:13:54 2020-11-25 03:18:53 2020 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 656.1 39081987 URN:SI:UM:DK:NYHX0OIU UN_Mazgan_Matevz_2020.pdf UN_Mazgan_Matevz_2020.pdf 1 28243A5BFDB53AC474D97A9EFCA9C276 43ecb7968d679e431eceea8f93a56b68744fba6bdea7d1f57d93566a0f2532c9 6fb6cd8e-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/0d539663-b390-4ada-981b-a014db549ca1 https://dk.um.si/Dokument.php?lang=slv&id=143959 Ekonomsko-poslovna fakulteta 0 0 0