20.500.12556/DKUM-77059 Primerjalna analiza strategij storitvenih znamk Comparative analysis of service brand strategies Tema ter problem diplomske naloge je bilo analizirati in razčleniti strategije ponudnikov mobilnih storitev najprej po raziskovalnih metodah in nato še glavna razčlenitev po razširjenem marketinškem spletu. Cilji naloge so bili ugotoviti ali je opaziti velike razlike med ponudniki ali so njihove strategije med seboj različne ali zelo podobne in s katerimi strategijami želijo pritegniti kupce. The theme and problem of this assignment was the analysis and dissection of strategies of mobile services at first by the research methods and then the main analysis by the extended marketing web. The objectives of the assignment were to determine whether there are large differences between providers or whether their strategies are different or very similar and with which strategies they want to attract customers. Primerjalna strategija storitve blagovna znamka razširjen marketinški splet strateški management marketinške strategije in mobilne storitve. Comparative strategy services service brand extended marketing web strategic management marketing strategies and mobile services. true true false [K. Košti] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2020-08-13 18:13:36 2020-11-30 14:34:57 2022-08-09 14:18:32 2020-12-01 03:23:55 2020 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.6 40084995 URN:SI:UM:DK:7MN1MION UN_Kosti_Katja_2020.pdf UN_Kosti_Katja_2020.pdf 1 BF0185DA76945EFAC7EADF98EFC4E9A7 c7313a4898582a4a19b43211e6c95004023c29f76c3e8856993ba0513fc1dbd4 c0e31ff3-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/fdaf12f4-f9b4-49b8-b53d-bb530af64e5a https://dk.um.si/Dokument.php?lang=slv&id=144807 Ekonomsko-poslovna fakulteta 0 0 0