20.500.12556/DKUM-77111 Analiza poročanja o turizmu v časopisu posavski obzornik Analysis of tourism reporting in the posavski obzornik newspaper Diplomsko delo Analiza poročanja o turizmu v časopisu Posavski obzornik obravnava poročanje o turizmu v člankih, ki so objavljeni v omenjenem časopisu. Prav tako analizira in predstavlja način, kako avtorji člankov podajajo informacije o tematikah, ki so povezane s turizmom, saj s tem pomembno vplivajo na javno podobo turizma. Predstavili smo značilnosti časopisnega poročanja ter z uporabo raziskovalnih metod opisovanja, analize, pregleda literature in metode spraševanja raziskali in ugotovili, da je turizem v obravnavanem časopisu predstavljen na pozitiven način, da skušajo avtorji člankov narediti le-te privlačnejše z rabo metafor in okrasnih pridevkov, da sta vsebina in obseg člankov odvisna od časopisnega prostora in dogodka oziroma dogajanja, o katerem se poroča, da je poglavitna funkcija naslovov v Posavskem obzorniku poimenovalno-informativna funkcija ter da se za poročanje o turizmu uporablja največ razširjenih vesti. Spoznali smo, da se poročanje o turizmu v prihodnje lahko še dodatno izpopolni, saj objava člankov v časopisu Posavski obzornik posledično pripomore k večji prepoznavnosti turistične ponudbe Posavja, ki ponuja še mnogo neizkoriščenih priložnosti in možnosti razvoja. Na podlagi naše raziskave smo ugotovili, da je v uredništvu omenjenega časopisa veliko zanimanja in manevrskega prostora v zvezi s pisanjem o turističnih temah, kar je za turizem izrednega pomena. The diploma thesis Analysis of tourism reporting in the Posavski obzornik newspaper deals with the reporting on tourism in articles published in the newspaper. Furthermore, it analyses and presents the way authors of articles provide information about tourism-related themes, as this can have an important impact on the public image of tourism. We presented the characteristics of newspaper reporting and by using research methods of description, analysis, literature review and the method of interview, we researched and observed that the discussed newspaper presents tourism in a positive manner, that authors try to make articles even more appealing by using metaphors and epithets, that the content and scope of articles depend on newspaper space and the event or events being reported, that the naming-informative function is the primary function of headlines in Posavski obzornik, and that long-form reports are most often used when it comes to tourism reporting. We learnt that tourism reporting can be improved even more in the future, since publishing articles in the Posavski obzornik newspaper contributes to an even better recognition of Posavje’s tourism offering which still has plenty of unrealized opportunities and development potential. Based on our research we discovered that the discussed newspaper’s editorial office showed a lot of interest and capability in writing about tourism-related themes, which is of great importance for tourism. časopisno poročanje turizem analiza Posavski obzornik newspaper reporting tourism analysis Posavski obzornik true true false [A. Zupan] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2020-08-17 17:00:20 2020-11-20 11:32:18 2022-08-09 14:22:38 2020-11-21 03:27:14 2020 0 Brežice 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48:070(497.4)(043.2) 38530307 URN:SI:UM:DK:LE8LQ45O VS_Zupan_Aleksandra_2020.pdf VS_Zupan_Aleksandra_2020.pdf 1 A64651AED65CB255FBAAED559557B47A c721f9237a9cb5e8fc2cda1be9f613607e3cdab9e6bcce58f85dc23f00a3a66e defcc5a9-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/cc863e35-f8c5-43ce-8ac1-b476ccf153c1 https://dk.um.si/Dokument.php?lang=slv&id=146213 Fakulteta za turizem 0 0 0