20.500.12556/DKUM-77239 Oblikovanje in razvoj inovativnega produkta za krepitev prepoznavnosti lastne blagovne znamke magistrsko delo Design and development of an inovative product for brand awareness enhancement Magistrska naloga se ukvarja z razvojem produkta za krepitev prepoznavnosti lastne blagovne znamke, ki je nastal kot posledica identificiranega problema, ki se pojavlja na trgu. V prvem delu opisuje teoretično ozadje produktnega oblikovanja, raziskavo izbranega področja dela ter iskanje problemov s katerimi se uporabniki soočajo. Na podlagi ugotovitev, je definiran problem za katerega je v drugem delu razvija produktna rešitev. Proces razvoja sledi smernicam metodologije dvojnega diamanta. Za izbran problem so pripravljene različne konceptne rešitve. Glede na predhodno postavljene kriterije je izbrana najboljša, ki je predstavljena z natančnejšimi risbami in virtualnim modelom. Sledi izdelava in predstavitev fizičnega prototipa v realni velikosti. This master thesis deals with the development of an innovative product to increase brand awareness, which resulted from the problem identification for the chosen market area. In the first part, the theoretical background of the product design, the market area research and the identification of user needs from the research are covered. From the set of identified needs, the main problem is defined, for which the product solution is later developed. The whole process of product development is guided by the double diamond methodology. Various conceptual soultions have been prepared for the defined problem, from which the best one is chosen based on the predefined criteria. The latter is further developed and presented with detailed drawings and a virtual 3D model. This is followed by the production and presentation of a full-size physical prototype. produktni razvoj oblikovalske smernice metodologija dvojnega diamanta prototipiranje product development design trends double diamond methodology prototyping true true false [N. Bračič] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2020-08-24 09:45:53 2020-09-29 13:14:27 2022-08-09 14:32:58 2020-12-06 03:11:32 2020 0 Maribor 0 Maribor XI, 101 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.626(043.2) 41050883 URN:SI:UM:DK:0M6BX0YE MAG_Bracic_Nik_2020.pdf MAG_Bracic_Nik_2020.pdf 1 37EF5D05206C25E3C5638948E229C1C3 f6767b208d6ab236cd3f097bff19a1dc761e65c78d2fbe00de327a0fa97eb46a 78cd92d4-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/965c85ac-1be9-469a-bf3d-e87adc7d9939 https://dk.um.si/Dokument.php?lang=slv&id=144490 Fakulteta za strojništvo 0 0 0