20.500.12556/DKUM-77590 Sponzorstvo v športnih društvih na primeru nš mura Sponsorship in a sport association on the example of nš mura V teoriji diplomske naloge bomo predstavili športna društva, njihovo delovanje in njihov management, saj imajo športna društva v Sloveniji zelo velik razpon. Med športna društva spadajo tako tista, ki se s športom samo rekreativno kot tudi tista, ki tekmujejo v tekmovalnih sistemih na najvišjem nivoju. Še posebej nas zanima, kakšno vlogo ima sponzoriranje pri financiranju športnih društev saj sponzorji velikokrat sodelujejo zgolj zaradi družbene odgovornosti, tako bomo v praktičnem delu raziskali kako sponzoriranje vpliva na športno društvo NŠ Mura. Športno društvo NŠ Mura dobro opravlja svoje delo na področju sponzorstva in čeprav imajo veliko lokalnih sponzorjev na podlagi raziskave ne moremo trditi, da so sponzorji prisotni zgolj zaradi družbene odgovornosti saj največji lokalni sponzorji že nekaj let zapored povečujejo svoje sponzorske vložke, pa tudi generalni sponzor kluba ni lokalno podjetje. Za dobro delovanje na področju sponzorstva je zaslužen predvsem dober management društva, ki skrbi za to, da klub rase enakomerno tako na športnem kot poslovnem področju. Klub je nedvomno odvisen od sponzorskih prispevkov, saj športna društva v Sloveniji nimajo tako velikih prihodkov iz komercialnega vira dohodkov, predvsem dobijo veliko manj v primerjavi z ostalimi evropskimi državami na področju prodaje televizijskih pravic. In the theoretical part of the thesis, sports associations, how they function and their management will be presented, due to sports associations in Slovenia having a wide range. Sports associations include both recreational ones and those that participate in higher-level competitions. We are particularly interested in the role of sponsorship in financing sports associations, because sponsors often get involved solely because of social responsibility; thus the practical part of our thesis will explore how sponsorship impacts the sports association of NŠ Mura. The sports association of NŠ Mura is efficient in its work relating to sponsorship and despite having many local sponsors, based on the research it cannot be claimed that the sponsors are only involved for social responsibility because the largest local sponsors have been increasing their contributions over the last few years and the main sponsor of the club is not a local company. Efficient functioning in the field of sponsorship can be mainly attributed to the club's management, which ensures the club's even growth in both the sports and the business aspect. The club is undoubtedly dependent on sponsors' contributions, given that Slovenian sports associations do not receive large sums from commercial sources of income; in comparison to other European countries they receive a lot less from selling broadcasting rights. Športna društva management športnih društev management v športu sponzorstva v športnih društvih. Sports clubs management of sports clubs management in sports sponsorships in sports clubs. true true false [S. Kopunović] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2020-09-04 14:43:48 2020-11-11 08:43:32 2022-08-09 15:46:20 2020-11-19 03:26:32 2020 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005 36674819 URN:SI:UM:DK:AGHNRBME VS_Kopunovic_Saso_2020.pdf VS_Kopunovic_Saso_2020.pdf 1 A45EA0675E65FC4BDD072DC129D86F78 b02e72e0e78203e9443f40e71cd88d884677d44ae2ff053a63a5f24ed8eac6b6 e97e4f51-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6fa0379b-c463-4e60-9477-86870080d144 https://dk.um.si/Dokument.php?lang=slv&id=146607 Ekonomsko-poslovna fakulteta 0 0 0