20.500.12556/DKUM-77636 Naveza ponudbe botaničnega vrta univerze v mariboru s ponudbo športnega turizma in rekreacije v destenaciji maribor - pohorje Linking the offer of the university of maribor botanical garden to the sport tourism and recreation offer in the maribor - pohorje destination Turizem najpogosteje povezujemo s potovanji, kulturo in drugimi spremljajočimi dejavnostmi. S kombinacijo turizma in športa se razvija ena najhitreje rastočih zvrsti turizma – športni turizem. Ta se osredotoča na doživljanje športne ponudbe v destinaciji. V raziskavi smo se osredotočili na ponudbo športno-rekreativnega turizma v Mariboru in okolici, opredelili njegovo vlogo in s predlogi skušali povezati športni turizem in Botanični vrt Univerze v Mariboru ter privabiti potencialne turiste. Z analizo rezultatov anketiranja smo ugotovili, da je s pomočjo športno-rekreativnega turizma, s pomočjo športnih ustanov in prireditev mogoče tržiti Botanični vrt Univerze v Mariboru. Tourism is most often associated with travel, culture and other accompanying activities. With a combination of tourism and sport, one of the fastest growing types of tourism is developing – sports tourism. It focuses on experiencing sports activities on offer at the destination. The research focused on the offer of sports-recreational tourism in Maribor and its surroundings, defined its role, and made suggestions in trying to couple sports tourism and the University of Maribor Botanical Garden and attract potential tourists. By analyzing the results of the survey, we found that with the help of sports-recreational tourism, sports institutions and events, it is possible to commercialize the University of Maribor Botanical Garden. športni turizem destinacija športna ponudba Botanični vrt Univerze v Mariboru. sports tourism destination sports activities on offer Botanical Garden of University of Maribor. true true false [J. Klemenčič] Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2020-09-08 11:29:20 2021-03-25 14:04:26 2022-08-09 15:49:58 2020-10-22 03:14:12 2020 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.48-52 57238019 URN:SI:UM:DK:CFA1KZFX UN_Klemencic_Jaka_2020.pdf UN_Klemencic_Jaka_2020.pdf 1 1489D97D9C9772FDBCC7DBCC8D9409FC c344525ad7a01fbcbed5c79cd295639b054fe6f0804827236d99f5de377139d6 f838af31-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f193666e-bb7f-4083-9b09-e07cc353a5b6 https://dk.um.si/Dokument.php?lang=slv&id=147180 Ekonomsko-poslovna fakulteta 0 0 0