20.500.12556/DKUM-77640 Analiza posjetitelja Muzeja krapinskih neandertalaca s ciljem prilagođavanja ponude tržišnim segmentima An analysis of visitors of the Krapina Neanderthal Museum with the goal of adjusting offer to appropriate market segments U diplomskom smo se radu posvetili Muzeju krapinskih neandertalaca i stvaranju prijedloga ponude prilagođene tržišnim segmentima. Muzej krapinskih neandertalaca nalazi se uz Nalazište krapinskih neandertalaca Hušnjakovo, koje je zaštićeno kao prvi paleontološki spomenik prirode u Hrvatskoj. U teorijskom dijelu rada smo definirali pojmove posjetitelja, kulturnog turizma, kulturne baštine, muzeja, turističke ponude i tržišnog segmenta. Kod prikaza područja istraživanja smo se usredotočili na grad Krapinu gdje se Muzej nalazi i njegovu turističku ponudu, a zatim na povijest i današnjost Muzeja krapinskih neandertalaca kao i na trenutnu ponudu za posjetitelje. U nastavku smo pomoću SWOT i benchmark analize došli do nedostataka i mogućnosti glede prilagodbe ponude potencijalnim tržišnim segmentima. U empirijskom dijelu diplomskog rada kvantitativno smo prema zadanim varijablama istražili, koji se dva tržišni segmenti najčešće pojavljuju u Muzeju. Na osnovi istraživanja smo došli do cilja diplomskog rada što je davanje prijedloga za prilagođavanje ponude tržišnim segmentima s namjerom da naši prijedlozi služe Muzeju krapinskih neandertalaca kod stvaranja i nadogradnje buduće ponude. In the diploma thesis we dedicated to Krapina Neanderthal Museum and the creation of proposals of adjusting the offer to appropriate market segments. Krapina Neanderthal Museum is located near to the Neanderthal site Hušnjakovo, which is protected as the first Paleontological Nature Monument Croatia. In the theoretical part of the diploma thesis we examined definitions of phrase visitor, cultural tourism, cultural heritage, museum, tourist offer and market segment. While presenting the research area we focused on the city of Krapina and it's tourist offer. Then we focused on the history and present of the Krapina Neanderthal Museum as well as on the current offer for visitors. Weaknesses and opportunities were gotten with the SWOT and benchmark analysis. In the empirical part, we quantitatively serached which two market segments most often appear as the visitors in the Museum according to the given variables. Based on the research, we came to the goal of our diploma thesis, which is to make to create proposals for adjusting the offer to appropriate market segments with the intention that our proposals serve in creating and upgrading future offers in Krapina Neanderthal Museum. posjetitelj Muzej krapinskih neandertalaca turistička ponuda tržišni segment kulturna baština visitor Krapina Neanderthal Museum tourist offer market segment cultural heritage true true false [S. Barić] Hrvaški jezik Angleški jezik Diplomsko delo/naloga 2020-09-08 12:33:34 2021-07-09 11:30:58 2022-08-09 15:50:16 2020-10-30 03:16:08 2020 0 Brežice 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 338.483.12:069(497.5Krapina)(043.2) 69824771 URN:SI:UM:DK:AOFSTJZ8 VS_Baric_Sara_2020.pdf VS_Baric_Sara_2020.pdf 1 991B92007B8625BFEA55828F8EA867B9 f99ff6e86e40a902dc04068d79eab0d6a5bff8731f15567f3dcc42a5aa1d99d3 fb0be2df-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f7e9f3c0-da56-4a53-8413-03e0c170c0a8 https://dk.um.si/Dokument.php?lang=slv&id=147297 Fakulteta za turizem 0 0 0