20.500.12556/DKUM-77709 Rekonstrukcija vizualne identitete na primeru fotografske dejavnosti diplomsko delo Visual identity redesign of photographic company V uvodnem delu diplomskega dela smo razčlenili cilje in definirali raziskovalna vprašanja pri rekonstrukciji vizualne identitete fotografskega podjetja. Opisali smo omejitve in metode dela, s katerimi smo v nadaljevanju izvedli celoten proces preoblikovanja. Nadaljevali smo s predstavitvijo teoretičnih osnov grafičnega oblikovanja in vizualne identitete. S pomočjo evalvacije mnenj in ugotovitev primerjalne analize simbolov konkurenčnih podjetij smo zasnovali osrednji grafični simbol podjetja Foto Anka, ki je služil kot temelj pri nadaljnji zasnovi. Definirali smo osnovne barve in tipografijo ter oblikovali preostale elemente vizualne podobe. V sklepni fazi diplomskega dela smo le-te predstavili in prikazali njihovo uporabo. In the introductory part of the thesis we analyzed the goals and defined research questions in the reconstruction of the visual identity of a photographic company. In the following, we described the limitations and working methods with which we conducted the entire transformation process. Continuing with the presentation of the theoretical foundations of graphic design and visual identity. With the evaluation of opinions and the results of the comparative analysis of symbols of rival companies, we designed the central graphic symbol for the company Foto Anka, which served as a basis for further development. We defined the basic colors, typography and designed the remaining elements of the visual image. In the final stage of the thesis we also presented them and showed their application. vizualna identiteta celostna grafična podoba logotip grafično oblikovanje visual identity corporate identity logo graphic design true true false [M. Studenčnik] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2020-09-10 21:23:35 2020-11-03 08:26:09 2022-08-09 17:06:16 2020-11-27 03:23:01 2020 0 Maribor 0 Maribor IV, 43 f. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.126(043.2) 39259651 URN:SI:UM:DK:X3WTWDLH UN_Studencnik_Mitja_2020.pdf UN_Studencnik_Mitja_2020.pdf 1 F25996F0C22220A6E07EF2C7D3CBB1F4 e2c9d96589806a8805832f3d5a57b17b05a2b122ed7f2f42020e585f5467af84 e5333985-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/6a723a3e-20ff-4ecc-a759-ee03459023b4 https://dk.um.si/Dokument.php?lang=slv&id=146444 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0