20.500.12556/DKUM-77800 Vključitev uporabnikov v razvoj novega izdelka in ugotavljanje njihovega zadovoljstva diplomsko delo Involvement of users in the new product development and determination of their satisfaction V svojem diplomskem delu obravnavam vključitev uporabnika v razvoj novega izdelka. Predstavim različne načine interakcije med podjetjem in uporabniki ter jih podrobneje opišem. Posebej sem se posvetil metodi razvoja funkcij kakovosti (QFD). V nadaljevanju sem se posvetil temeljnim trženjskim konceptom in podrobneje opisal pristop ciljnega trženja. V drugem delu diplomskega dela se osredotočim na (ne)zadovoljstvo uporabnikov ter nekatere možne vplive in posledice (ne)zadovoljstva ter opišem model nakupnega procesa z vidika uporabnika. Na koncu pa sem pozornost usmeril v metode merjenja zadovoljstva in podrobneje opisal Kanov model ter Net promoter score (NPS). My degree thesis, New Product Development by involving the user in the process. I present various means of interaction between the company and the user, along with examining them in detail. Furthermore, special attention is paid to the method of Quality Function Deployment (QFD). Regarding the latter, I focus on the core marketing concepts and comprehensively present the targeted marketing approach. In the second part of the dissertation, I investigate the factors and consequences of user satisfaction. Thereupon, I set to describe the purchasing process model from the user's point of view. Lastly, I turn my attention to satisfaction measurement methods and elaborate on Kano's model. razvoj novega izdelka QFD zadovoljstvo uporabnika nakupno vedenje Kanov model new product development QFD user satisfaction purchase behavior Kano model true true false [M. Toplak] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2020-09-15 11:09:20 2020-10-01 12:46:30 2022-08-09 17:13:20 2020-12-13 03:20:50 2020 0 Maribor 0 Maribor VIII, 34 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 005.41:658.512(043.2) 42340611 URN:SI:UM:DK:NTUI4NCM UN_Toplak_Martin_2020.pdf UN_Toplak_Martin_2020.pdf 1 A85047D94B07B75A1904E09D54C7D670 6fa8634ac85839e8490f92c1ec8d0a752e5c96d26a0076510278aca9f8db2e95 e8996b6d-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f9e78407-a3ff-423f-81a0-2df1cb397e2c https://dk.um.si/Dokument.php?lang=slv&id=146561 Fakulteta za strojništvo 0 0 0