20.500.12556/DKUM-77883 Kako se uveljavljena slovenska časopisna podjetja odzivajo na izzive novih medijev in digitalne distribucije diplomsko delo How prominent Slovenian newspaper companies respond to the challenges of new media and digital distribution Novi mediji in z njimi povezane možnosti digitalne distribucije so povzročili številne spremembe na medijskem trgu, ki so med prvimi prizadele tradicionalna časopisna podjetja in jih prisilile k iskanju inovacij. V teoretičnem delu diplomskega dela najprej proučimo vpliv teh sprememb na oglaševalce, občinstvo in medije same ter povzamemo odziv časopisnih podjetij. Pri tem podrobneje predstavimo večplatformno distribucijo, njen razvoj in učinkovitost. V empiričnem delu z lastno raziskavo in analizo historičnih podatkov ugotavljamo in primerjamo, kako večplatformno distribucijo izvajajo trije osrednji slovenski tiskani dnevniki: Delo, Večer in Dnevnik. New media and related options of digital distribution have caused several changes in the media industry, that have among the first affected traditional newspaper companies and forced them to search for innovation. In the theoretical section of this thesis we first study the impact of these changes on advertisers, audiences, and the media themselves, and summarize the response of newspaper companies. We present multi-platform distribution and its development and success in more detail. In the empirical section, we analyse and compare how multi-platform distribution is carried out by the three main Slovenian printed daily newspapers: Delo, Večer and Dnevnik through our own research and analysis of historical data. novi mediji digitalna distribucija večplatformna distribucija tiskani mediji slovenska časopisna podjetja new media digital distribution multiplatform distribution print media Slovenian newspaper companies true true false [K. Avsec] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2020-09-18 18:33:46 2020-11-03 13:21:30 2022-08-09 17:19:33 2020-11-20 03:31:15 2020 0 Maribor 0 Maribor VI, 76 f. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 070:004.738.5(043.2) 36425731 URN:SI:UM:DK:XF5EA1LG UN_Avsec_Klara_2020.pdf UN_Avsec_Klara_2020.pdf 1 8E52DA1D0EA7D3D1C8265F687282101F d603902fd9103beaaa5400a8b61ed7f78c8932f5fe11e26a22ebf74dd23cb1e7 ed227f95-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/a9109896-5d17-420c-95b9-9fd2d20aaf53 https://dk.um.si/Dokument.php?lang=slv&id=146739 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0