20.500.12556/DKUM-77932 Odzivi medijskih podjetij na izzive novih medijev in digitalne distribucije diplomsko delo The response of media companies to challenges of new media and the digital distribution V diplomski nalogi smo analizirali, kako so izbrana slovenska uveljavljena medijska podjetja, ki so v preteklosti distribuirala vsebino izključno preko klasičnega radia, klasične televizije ali tiskanih medijev, prilagodila distribucijo svojih vsebin glede na sposobnosti in priložnosti novih medijev, kot so družbena omrežja in spletni portali. Zaradi dinamičnosti medijskega področja smo v teoretičnem delu naloge izpostavili trenutno uporabo družbenih omrežij v Sloveniji, prednosti in slabosti novih medijev ter najbolj obiskane spletne strani v Sloveniji. Ugotovili smo, da sta med družbenimi omrežji bila najpogosteje uporabljena Facebook in Instagram, v kontekstu digitalne distribucije zvočnih in podkast vsebin pa družbeno omrežje SoundCloud. In the thesis we analysed how selected Slovenian established media companies, which in the past distributed content exclusively via traditional radio, traditional television or print media, adapted the distribution of their content according to the possibilities and opportunities of new media, such as social networks and platforms. Due to the rapidly changing media sector, the theoretical part of the dissertation presents characteristics of the current use of social media in Slovenia, the advantages and disadvantages of new media and the most visited websites in Slovenia. In the empirical part, the results show that Facebook and Instagram tend to be the most frequently used social media and that SoundCloud is the most popular choice for digital distribution of audio and podcast content. novi mediji digitalna distribucija družbeno omrežje slovenski mediji new media digital distribution social media Slovenian media true true false [M. Rupnik] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2020-09-25 08:30:25 2020-11-03 13:13:52 2022-08-09 17:23:00 2020-11-29 03:24:22 2020 0 Maribor 0 Maribor VI, 42 str. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 316.472.45:621.377.62(043.2) 39777283 URN:SI:UM:DK:BBHSX0LR UN_Rupnik_Mitja_2020.pdf UN_Rupnik_Mitja_2020.pdf 1 328444C88073E3E0383D2BA70A24719C 8151d490e679d8dfb6b1e65b31664d80136d6bdf9c0f52eead001e7d94ed72fb ee265c60-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/f505fbcf-cb41-482c-a86a-a826464102d6 https://dk.um.si/Dokument.php?lang=slv&id=146783 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0