20.500.12556/DKUM-78025 Proizvodni proces in povpraševanje po pvc stavbnem pohištvu magistrsko delo Manufacturing process and demand for pvc windows and doors Magistrsko delo skozi teoretičen del pojasni postopek proizvodnje stavbnega pohištva ter se osredotoči na dejavnike nakupnega odločanja. V praktičnem delu pa smo s pomočjo primarne raziskave proučili proizvodni proces na obravnavanem podjetju ter pomen kakovosti, cene, nadgradnje izdelkov, konkurence, družbenih dejavnikov in poprodajnih aktivnostih pri kupcih stavbnega pohištva. Dognali smo, da na nakupno odločitev pri nakupu stavnega pohištva pomembno vlogo igrajo popusti, dodatne ugodnosti, ki ob nespremenjeni ceni dvignejo kakovost vgrajenega stavbnega pohištva, ter zaupanje blagovni znamki. Ugotovili smo tudi, da večina kupcev zbere vsaj še eno konkurenčno ponudbo, prav tako pa je kupcem izjemo pomembno, da ima podjetje urejeno servisno službo. Za kakovost končnih izdelkov je pomembno, da je proizvodni proces tehnično dovršen in da je kakovost vgrajenih surovin visoka. In the theoretical part of the thesis we studied the process of PVC joinery construction and focused on the purcase costumer’s reasons. In the empirical part of the thesis we have investigated the production process in the selected company and the importance of product quality, price and upgrade, competition, social factors and after-sales activities for the purchasers of PVC builders’ joinery. We found that discounts, additional benefits that increase the quality of the products without changing their price, and confidence in the brand play an important role in the purchase decision. We have also realised that most customers are looking for at least one additional offer and it is of utmost importance for them that the company has a well-organised service and support department. A flawless production process and high quality raw materials are important for the quality of the final products. Proizvodni proces PVC stavbno pohištvo analiza trga nakupne odločitve povpraševanje konkurenca. production process PVC builders’ joinery market analysis purchase decisions demand competition. true true false [A. Auer] Slovenski jezik Angleški jezik Magistrsko delo/naloga 2020-10-06 17:42:57 2020-10-22 08:29:45 2022-08-09 17:29:22 2020-10-25 03:20:12 2020 0 Maribor 0 Maribor VIII, 81 f. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 2023-10-01 658.511+339.13.021(043.2) 33985795 URN:SI:UM:DK:JCUIRG0P MAG_Auer_Alen_2020.pdf MAG_Auer_Alen_2020.pdf 1 29E52B7134CA8C3C070E97CD95063F55 5fe481ca752aaf1b0fd9dbea72891761fd0d51bb7014229e674ff0ae392b6563 f82a6092-7c11-11eb-bb7a-00155d0001ca 20.500.12556/dkum/627f735b-b14e-466d-85ac-55d462a2a525 https://dk.um.si/Dokument.php?lang=slv&id=147178 Fakulteta za strojništvo 0 0 0