20.500.12556/DKUM-78321 Vrednotenje uspešnosti in učinkovitosti prodaje podjetja X na območju Srednje Evrope Evaluation of effectiveness and efficiency of sales in area of Central Europe Prodaja je globalna dejavnost v naši družbi. Dejansko se zdi, da je vsakdo v nekem trenutku vključen v prodajo. Management prodaje pa postaja vse bolj profesionalna marketinška funkcija, ki jo lahko opredelimo kot vodenje prodajne funkcije v podjetju in vključuje med seboj povezane aktivnosti za doseganje prodajnih ciljev. Vrednotenje je del kontrolnega procesa prodajnega managementa, ki vključuje primerjanje načrtovanih in doseženih rezultatov, identificiranje razlogov za deviacije in kasneje iskanje primernih sprememb pri prodajnih ciljih in strategijah. Osnovni cilj merjenja in ocenjevanja prodaje je ugotavljanje uspešnosti in učinkovitosti. Uspešnost je rezultat poslovanja podjetja, merilo uspešnosti pa opredeljuje kot stopnjo doseženih ciljev glede na izide. Z analizo učinkovitosti pa ugotovi razmerje med vložki in izidi z namenom, da podjetje z minimalnimi vložki doseže maksimalen rezultat. Pri vrednotenju uspešnosti in učinkovitosti prodaje podjetja X smo z analizo po različnih metodah ugotavljali ali podjetje na območju Srednje Evrope s svojo storitvijo posluje uspešno in učinkovito. S pridobljenimi podatki lahko sklenemo, da podjetje posluje uspešno in učinkovito, saj dosega prodajne cilje z dobičkom. In our society, sales are a global business. In fact, everyone seems to be involved in the sales process at a certain point in their lives. Sales management is increasingly becoming a more professional marketing function and can be defined as the management of the sales function in the company, which includes interrelated activities designed to achieve sales goals. Evaluation is a part of the control process of sales management that includes the comparison of planned and achieved results, the identification of reasons causing deviations, and later the selection of appropriate changes regarding sales goals and strategies. The basic goal of measuring and evaluating sales is to determine effectiveness and efficiency. Effectiveness is the result of the company's operations and defines effectiveness measurement as the level of goals achieved in relation to the obtained results. Analysing efficiency helps determine the ratio between sales input activities and their results, which helps the company achieve maximum results with minimal input. In evaluating the sales effectiveness and efficiency of company X, an analysis based on different methods was used to determine whether the company conducts its business and sells its services effectively and efficiently in Central Europe. The obtained data shows that the company operates effectively and efficiently, as it achieves its sales goals with a profit. prodaja management prodaje uspešnost učinkovitost vrednotenje sales sales management effectivenes efficiency evaluation true true false [D. Drozg] Slovenski jezik Angleški jezik Delo diplomskega seminarja/zaključno seminarsko delo/naloga 2020-12-08 14:58:40 2021-02-03 13:48:35 2022-08-09 17:50:58 2021-02-19 03:29:07 2021 0 Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8 57661187 URN:SI:UM:DK:FA3CSIZR UN_Drozg_Doroteja_2021.pdf UN_Drozg_Doroteja_2021.pdf 1 BD998F50FF3661465AA0BD147983F5D6 abed31ef5d766b2a716de0c929111031f1f59881e6984745f7a0a69357b61e49 1b0239c6-7c12-11eb-bb7a-00155d0001ca 20.500.12556/dkum/e53b7698-24ac-4a92-8c4d-a93d255b482a https://dk.um.si/Dokument.php?lang=slv&id=148764 Ekonomsko-poslovna fakulteta 0 0 0