20.500.12556/DKUM-78562 Digital marketing communication in developing countries evidence from the Western Balkans Digital marketing communication in developing countries:evidence from the Western Balkans Digital marketing has made significant progress in recent years, in all countries, both developed and developing. Many local and international companies have largely placed their marketing activities in the digital environment. Now, the COVID-19 pandemic has made it even more important for many companies and consumers to conduct marketing, buying and selling activities through social media. Like companies, consumers are changing their buying behaviors by focusing more on social media, from which they are providing the necessary and sufficient information about all the products and services that are marketed online. This paper is of particular importance because it addresses the issue of digital marketing activities in the Western Balkans region, specifically the behavior of consumers from countries of this region on social media. From the results of the paper it can be concluded that consumers from these countries are quite engaged in social media, where they receive the necessary information for different products and services, follow the activities of different companies, etc. digital marketing communication social media Western Balkans internet true false false Angleški jezik Angleški jezik Neznano 2021-01-15 12:32:03 2021-01-15 12:32:03 2025-08-19 03:19:50 2021-01-16 03:27:16 2020 0 0 str. 243-260 no. 2 Vol. 12 2020 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 339.138:659.23(497) 246384128 45501955 10.18690/lexonomica.12.2.243-260.2020 1855-7147 URN:SI:UM:DK:TA4BLMB0 admin,+243-260_Prustemi.pdf admin,+243-260_Prustemi.pdf 1 3C20A59905E70DE5A19FCF5A1B91FA01 3957e7a001346b0336bb1de445a4f5a7e3b7d7bdd41ed2084c5680ca4ca7bcc8 9c267364-7c5a-11f0-b405-00155d000105 https://dk.um.si/Dokument.php?lang=slv&id=195519 Pravna fakulteta LeXonomica 0 0 0