20.500.12556/DKUM-78787 Analiza prodaje in raziskava trga lokalnih izdelkov v Kmetijsko-gozdarski zadrugi Slov. Konjice Sales analysis and market research of local products in the Agricultural and forestry cooperative Slov. Konjice V tem diplomskem projektu želimo predstaviti analizo prodaje lokalnih izdelkov pod imenom Pohorski cekar v Kmetijsko-gozdarski zadrugi Slovenske Konjice. Prav tako bomo predstavili rezultate raziskave trga za omenjene izdelke. V sklopu analize prodaje bomo šli skozi pet različnih analiz, in sicer: analiza prodajnega asortimenta, prodajnih območij, poti, cen in stroškov prodaje. Te smo na kratko opisali in jih kasneje v praktičnem delu podkrepili z dejanskim primerom. S pomočjo ankete smo želeli raziskati trg in smo tako ugotovili želje, potrebe in navade kupcev lokalnih izdelkov Pohorski cekar. Ugotovili smo, da kupci lokalne izdelke radi kupujejo zaradi tega, ker s tem podpirajo lokalne kmete in ker so ti izdelki domači in kakovostni. Cene se jim zdijo zmerne v skladu s kakovostjo, asortiment pa dovolj velik. Kupci si želijo tudi potujočega Pohorskega cekra oz. možnost spletnega naročila lokalnih izdelkov. Pri nakupu svežega mesa so ljudem pomembni sledljivost in kakovost mesa, prav tako poreklo in ponudnik, cena pa pri tem ni tako pomembna. Kupci bi si želeli, da bi Kmetijsko-gozdarska zadruga Slov. Konjice prodajala tudi sveže meso lokalnih kmetov. Za to meso so pripravljeni plačati tudi višjo ceno. In this graduate project we want to present an analysis of the sale of local products, under the name Pohorski cekar in the Agricultural and Forestry Cooperative Slovenske Konjice. We will also present the results of the market research for the mentioned products. As part of the sales analysis, we will go through five different analyzes, namely: analysis of the sales range, sales areas, routes, prices and sales costs. We briefly described these and later supported them with a case study in the practical part. With the help of a survey, we wanted to research the market, and thus determine the wishes, needs and habits of buyers of local products Pohorski cekar. We found that customers like to buy local products because they support local farmers and because these products are home-grown and of good quality. They find the prices moderate in line with the quality, and the range large enough. Customers also want a mobile Pohorski cekar or the possibility of online ordering of local products. When buying fresh meat, traceability and quality of the meat, as well as its origin and supplier are important to customers, but the price is not so important. Customers would like the Agricultural and Forestry Cooperative Slovenske Konjice to also sell fresh meat of local farmers. They are also willing to pay a higher price for such meat. Pohorski cekar lokalni izdelki prodaja kupci analiza Pohorski cekar local products sales customers analysis true true false J. Kotnik Slovenski jezik Angleški jezik Delo diplomskega projekta/projektno delo 2021-03-01 20:10:35 2021-09-03 10:57:25 2022-08-09 19:48:38 2021-03-02 03:27:15 2021 0 [Maribor 0 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 658.8:339.13 75122947 URN:SI:UM:DK:GNE4MTWD VS_Kotnik_Jerneja_2021.pdf VS_Kotnik_Jerneja_2021.pdf 1 D48DEBE321F9FB120EE2E708188E49C2 14dc90951d290b75cdd502000e850d6e014ec169a3e66c222266d4caf2018522 a733db79-8cc1-11eb-8d40-00155d0001ca 20.500.12556/dkum/96fab081-9441-4f35-9cfb-e493879f6d02 https://dk.um.si/Dokument.php?lang=slv&id=149490 Ekonomsko-poslovna fakulteta 0 0 0