20.500.12556/DKUM-78892 Primerjava prikritega oglaševanja v tisku in na spletu diplomsko delo Comparison of covert advertising in press and online Diplomska naloga obravnava problematiko primerjave prikritega oglaševanja v tisku in na spletu. Prikrito oglaševanje lahko prepoznamo, kadar novinarski prispevki ali oglasna sporočila niso pravilno označena, da vsebujejo kakršnokoli oglaševanje. Opisali smo teme, kot je oglaševanje, funkcije ter cilje oglaševanja, podrobneje predstavili oglaševanje v tiskani in spletni obliki ter jih podkrepili s primeri. Podrobneje smo predstavili prikrito oglaševanje, vrste in strategije prikritega oglaševanja ter se dotaknili tudi vpliva le-tega na potrošnika. S študijo primera pa smo na konkretnih primerih ugotovili, kako se oglaševanje nekega oglasa v tiskani obliki razlikuje od oglaševanja na spletu ter rezultate primerjali med seboj. The diploma thesis researches the comparison between the issues of covert advertising in press and online. Covert advertising can be recognized when journalistic articles or advertisements are not correctly labelled that they include any kind of advertising. We have described topics, such as advertising, functions, and goals of advertising, we have presented advertising in printed and online form and support them with examples. We have presented covert advertising, different sorts and strategies of covert advertising, and also presented influences of it on the consumer. With the study of an example, we have found samples of how advertising of a printed advertisement differ from online advertising and we have compared the results. tisk splet prikrito oglaševanje v tisku prikrito oglaševanje na spletu. press the internet covert advertising in press covert advertising online. true true false [M. Perko] Slovenski jezik Angleški jezik Diplomsko delo/naloga 2021-03-22 16:43:38 2021-04-23 13:58:02 2022-08-09 19:55:45 0000-00-00 00:00:00 2021 0 Maribor 0 Maribor VI, 86 f. 0000-00-00 NiDoloceno NiDoloceno NiDoloceno 0000-00-00 0000-00-00 0000-00-00 659.1(043.2) 62232579 UN_Perko_Maja_2021.pdf UN_Perko_Maja_2021.pdf 1 18E80D8694D0BB1D206D3B897F2B7F9C 8b25f857be7dd34312545fcd3c1f741f8886d8fca143dbced02195f36142588e 33349b01-8b27-11eb-b16f-00155d0001ca 20.500.12556/dkum/f9138e86-c424-4bf0-97f1-2bd7214770c5 https://dk.um.si/Dokument.php?lang=slv&id=149454 Fakulteta za elektrotehniko, računalništvo in informatiko 0 0 0